By Sandra Agyeiwaa OTOO
For many, it is a means to an end; but at Banrose House of Creatives, fashion is not the usual means to an end but the definition of the whole business. Banrose sets itself apart from other fashion houses due to its core focus on innovation and creativity: two pillars that have stood tall since its establishment in 2022.
It is not surprising, therefore, that the business has curated masterpieces for celebrities across film, television and music and some of the most influential female voices in the world of business and politics. Despite these laurels, the business – still in its teething stages – has bigger and mega plans for the future.
“We are looking forward to working with Ralph Lauren and Stella McCartney, two iconic figures in the global fashion industry. Stella McCartney is a British fashion designer known for her luxury fashion brand Stella McCartney Limited and Ralph Lauren is also known for his classic American fashion,” Rosemary Ekuban, Banrose House of Creatives’ CEO said in an exclusive interview with the B&FT Weekend.
But how did the Banrose House of Creatives’ story begin? In this conversation with the B&FT Weekend, Ms. Ekuban shared that innovation, passion, family and creativity are the core virtures that have shaped her thriving fashion brand.
“Growing up with a natural flair for fashion, my interest in fashion was sparked by a powerful connection to my late father, a fashion designer. My mom made a comment that I had taken after my father, and that ignited a fire in me to pursue fashion as a way to feel close to him,” she recounts.
Combining ‘Ban’ from her last name, Ekuban, with ‘Rose’ from her first name, ‘Banrose’ is a lovely dedication to fusion of tradition and elegance. Banrose House of Creatives was established in February 2022 and has quickly become well-known for its stunning custom and ready-to-wear garments.
According to the CEO, designs are influenced by flowers and bold colours at Banrose House of Fashion, which reflects the goal to make one-of-a-kind, customised pieces that appeal to customers. “At Banrose, we offer both ready-to-wear and custom clothes that feel unique and personalised with each client inspired by flowers and colourful designs. We focus on building a deep connection with clients, ensuring they feel understood and valued in the fashion choices they make,” she revealed.
She mentioned that the business’ commitment to understanding market trends and customer desires has enabled the team to strike a delicate balance between artistic details and practical styles. “We carefully balance artistic details and practical styles that appeal to a wide range of customers by understanding the market trends and what people want to wear. At Banrose, we create beautiful clothes that are also easy to sell,” she disclosed.
Rosemary leverages both positive and negative feedback to drive innovation and push boundaries, which goes a long way to positioning Banrose House of Creatives as the best fashion brand both locally and internationally. “We handle negative feedback with an open and positive mind and attitude. We take the feedback and improve on our designs,” she shared.
In her line of work, she has worked with Nikki Samonas, a Ghanaian actress, model and television personality who has appeared in numerous television shows, including, ‘Beyonce: The President’s Daughter’.
Sustainable fashion initiatives
Currently, Banrose is tackling sustainable fashion initiatives such as transforming old, used clothes into stunning bags. Bringing on such creativity into the fashion industry is the fashion house’s desire to break barriers outside the walls of Ghana. “We are currently working on sustainable fashion.
Taking old and used clothes, especially jeans, and making bags out of them. There is a collection coming up. In the next five years, our hope is to be recognised as a fashion brand in the industry, both local and worldwide,” she added.
Despite her rather young age and the start-up fashion brand she leads, Rosemary advised aspiring fashion designers to keep being creative and keep learning, adding that in fashion, it’s best to learn every day.
