Alife soap joined the global community in the commemoration of this year’s Global Handwashing Day (GHD) 2024, at Archbishop Andoh Roman Catholic Basic School in Tema.
Alife soap, proudly produced by African Consumer Products (Ghana) Limited, a subsidiary of Wilmar Africa, Tema, took the opportunity to remind the students, teachers and general public to continue observing good hand hygiene.
This is in recognition of the World Health Organization (WHO) endorsement of good hand hygiene as a highly cost-effective public health measure, crucial to protecting children and adults against a range of diseases, stopping the transmission of communicable diseases and preventing other outbreak-related diseases.
With the COVID-19 pandemic under control, there has been less and less focus on frequent and proper hand hygiene. The Alife brand believes that this good practice should not be overlooked as other disease-causing organisms of illnesses such as cholera, diarrhoea and the common cold are still prevalent in most communities of Ghana.
The brand, through the ‘Keep Hands Alife’ campaign, sought to drive education on good handwashing habits amongst the youth to help curb the spread of diseases and keep all families protected.
In addition, the soap is gentle on the hand with carefully selected ingredients and processes that provide moisturization for the skin. When the children learn and keep practicing good handwashing habits, it remains a vital practice that stays with them throughout their adult lives.
At the event, the Head of Marketing at Wilmar Africa Limited, Ewuraba Ekua Adusei said: ‘‘Today being global hand washing day, Wilmar Africa is excited to join the students and staff to mark another milestone in the sensitization of hand washing as a habit among young Ghanaians. Hand washing has been identified by the World Health Organization as the one surest way of preventing communicable diseases and saving lives.’’
The Brand Manager, Maame Adwoa Ntsefoa Markin, led the demonstration on the hand washing steps to the pupils while encouraging them to continue washing their hands with soap under running water.
At the event, Maame Adwoa introduced the newly launched medicated soap variant, Alife Medicare which has chloroxylenol that increases the germ-killing property of the soap. It also contains glycerine that keeps the skin moisturized and is available in two fragrance options -original and protect.
The students were further engaged in hand-washing activities in a fun and memorable way to help drive recall after the event. These activities were done under the supervision of the School Health Education Program (SHEP) coordinators from the district Ghana Education Service and the Headmaster of the school.
To ensure that the students and teachers continue the regular practice of handwashing and general cleanliness, Wilmar Africa donated some Alife Soap and Jamaa detergent to the school.
Additionally, 50 students were rewarded for exemplary participation in all the activities. The Headmaster of Archbishop Andoh Roman Catholic Basic School, Mr. Richard Kafui Parku, received the items and reiterated the need for regular hand washing among schoolchildren in his remarks.
He also encouraged parents to support this advocacy drive so that the children continue this habit beyond the school premises.
“Let us all continue practicing good hand hygiene and encourage others to do so regularly to help prevent the outbreak of diseases, as handwashing is the simplest yet effective way to keep everyone safe and healthy,” he said.
