According to the Harvard Business School (HBS) online, a study has found that inadequate communication can cost large companies an average of US$64.2 million per year.
Indeed, the Economist Intelligence Unit is reported as saying that “poor communication can lead to low morale, missed performance goals, and even lost sales.”
The HBS observes that effective communication “impacts more than just the bottom line. For leaders, it’s what enables them to rally their team around a shared vision, empower employees, build trust, and successfully navigate organzational change.”
It is in recognition of these and many more that multinational mining technology and equipment company, Sandvik Mining and Construction Ghana Ltd. (Sales Area West Africa) held an insightful training session on Marketing and Communication for its management.
The training was facilitated by renowned Marketing and Communications Professor, Kobby Mensah, who is the Coordinator of Marketing Communication at the University of Ghana Business School.
An extremely engaging training, the session focused on Sandvik Sales Area West Africa (SAWA’s) marketing communication strategy for the future. It provided invaluable information and insights into how to continue to satisfy the company’s clients beyond their expectations.
Prof Mensah led the managers to delve deep into the intricacies of the SAWA marketing communication strategy, covering several key areas and exploring the important topic of brand journalism as the new marketing communication framework from the perspectives of brand values.
The trainer explained to the managers that it is important that corporate communication focuses on what goes on in the daily life of the brand to ensure it remain vibrant and aligns with its core mission and vision.
Prof. Mensah emphasized the necessity for management of the company to apply both traditional and new media tools to achieve the purpose of brand journalism.
The training highlighted the importance of Innovative Strategies, stressing the need to adopt and implement innovative marketing strategies especially when rolling out new projects.
This is the lifeblood of companies that wish to stay ahead of market trends and the continuously evolving marketing communication tactics.
The team discussed how the strategies presented at the training could be practicalized within Sandvik. To achieve this, the participants simulated the new principles learnt. The managers expressed excitement of the new insights gained and their determination to implement them.
