Hollard Insurance, a subsidiary of Hollard Ghana, the country’s favourite insurer, has been recognised with the prestigious Marketing-Oriented Insurance Company (General) of the Year award at the 2023 Chartered Institute of Marketing, Ghana (CIMG) Awards. The accolade, presented during a remarkable ceremony at the Labadi Beach Hotel, underscores Hollard’s commitment to delivering innovative and accessible insurance solutions for all Ghanaians.
This milestone win was driven by Hollard’s focus on three key innovations:
- Hollard On-the-Go, a partnership with Melcom and Vivo Energy, brings insurance directly to customers where they shop via Hollard on-the-go booths.
- Asomdwee MSME Insurance tailored comprehensive product with life and non-life components for small businesses.
- Insure Pack is an on-the-go motor insurance product available at some select shell shops and accessed via Araba Hollard, an AI chatbot on WhatsApp.
These solutions demonstrate Hollard’s dedication to simplifying insurance and expanding accessibility.
Speaking on the back of the award, Daniel Boi Addo described the win as a testament to the company’s efforts of courageously pursuing a better way of increasing insurance penetrating through innovative products and marketing. “This recognition reflects our strategy of leveraging the full marketing mix to deliver the right products to the right people at the right time.
By understanding and responding to our customers’ evolving needs, we’ve successfully positioned Hollard as the country’s favourite insurer that treats everyone with care and dignity. Considering the low insurance uptake in the country, our goal is to reach the served, underserved and all in-between through innovations and diversity”.
“At Hollard, our purpose is to enable more people to create and secure a better future by achieving exceptional, sustainable, and inclusive growth. This award reaffirms our commitment to that vision. A big thank you to all our customers, partners and hard-working staff at Hollard, fondly called Hollardites, for driving our vision. Kudos to more wins and future successes. This win is dedicated to you all”, he noted.
The award, under the theme: Harnessing the Power of AI as a Transformative Tool for Marketers, the CIMG annual national marketing performance awards sought to honour businesses and products demonstrating exceptional market insights while promoting high professional standards to encourage excellence among marketing practitioners.
