From hustlers club to higher calling: The birth of HC talent

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In the heart of South London, where the term “hustler” carries a badge of honour, a visionary named Kwasi Siaw was inspired to create something extraordinary. HC Talent, born from the ethos of “Hustlers Club – Higher Calling,” is redefining what it means to be a talent management company in Africa.

“The phrase ‘Higher Calling’ has always been a motto that resonated with me,” Siaw explains. “Coming from South London, the term ‘hustler’ holds a special meaning in our community, representing individuals who work tirelessly to achieve their goals.”

This unique blend of hustle and higher purpose is what sets HC Talent apart. The company isn’t just about representing footballers; it’s about nurturing African talent across various fields, ranging from different sports through to the realms of the entertainment industry. But what truly makes HC Talent stand out is its commitment to philanthropy within African communities.



“As a company, we are dedicated to nurturing African talent, supporting not only football players but also boxers and actors. In addition, we are committed to carrying out meaningful philanthropic initiatives within African communities.”

The 5-year journey hasn’t been straightforward, but it has been rewarding. Siaw reflects on the past few years with a sense of accomplishment, “It has been an incredible journey building a company from scratch and nurturing talent right from the beginning. I take pride in saying that I have had the opportunity to represent and negotiate deals for seven Ghanaian Internationals and even a British Born Ghanaian Actor.”

Among the notable names HC Talent has worked with are Gideon Mensah, Maxwell Woledzi, Abdul Mumin, Ernest Nuamah, Kamaldeen Sulemana, Abdul Hakim Sulemana, Ernest Agyiri, Denis Korsah, and Eric Kofi Abrefa.  Quite recently, the talent management company has sponsored fast rising Ghana boxer Seth Gyimah popularly known as Freezy Macbones.

“Witnessing players achieving their dreams, representing a player at the World Cup, and breaking the Scandinavian football transfer record,” Siaw reveals as he recounts his most memorable achievement so far.

But for Siaw and HC Talent, this is just the beginning. The long-term vision is ambitious and deeply rooted in African pride.

“We aim to establish a sustainable talent management company that constantly challenges the status quo and drives meaningful change for talent in Africa. Our goal is to create a company that Africans can truly connect with and proudly call their own.”

HC Talent remains more than just a company – it’s a movement. It’s about elevating African talent to new heights, all while staying true to the hustler’s spirit that sparked its creation. In the world of talent management, HC Talent isn’t just playing the game; they’re changing it, one higher calling at a time.

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