Twists & Locs Natural Hair Salon, a wholly Ghanaian-owned hair care brand, and Santé Initiative, a United States of America (USA) registered Non-profit organisation focused on women’s health education, have collaborated to commemorate the 15th anniversary of the brand.
The anniversary celebration will spotlight ‘Wigs of Love,’ a flagship initiative of the premium saloon that has taken care of many women’s hair over the years.
Statistics from the Global Cancer Observatory (GCO) indicated that in 2022 alone, over 15000 women in Ghana faced a life-altering diagnosis of cancer. A staggering 50 percent of these cases were either cervical, ovarian, or breast cancer. For many, chemotherapy often comes with an unfortunate but visible side effect: hair loss. Hair is often more than just hair, it’s a crown, a statement of identity and beauty.
Losing it during the treatment is not only a painful reminder of the battle but often leads to stares, whispers, and stigma—adding emotional weight to an already difficult journey.
Twists & Locs, Ghana’s premier natural hair salon, which has been making waves and curls in the natural hair scene for the past 15 years is committed to taking customer-centric services a notch higher.
“What better way to celebrate an anniversary than to spread love? Since 2020, ‘Wigs of Love’ has been our flagship project—bringing confidence and a little extra sparkle to women battling cancer through donations of wigs,” Founder of Twists & Locs, Kuorkor Dzani, stated.
To spread love, for its milestone fifth edition, Twists & Locs is taking it up a notch by teaming up with The C.A.R.E. Project of Santé Initiative to celebrate cancer warriors, shower them with all the love they deserve, and boost their confidence.
“At Twists & Locs, we believe every woman deserves to feel beautiful, no matter the battle she’s fighting. Through ‘Wigs of Love,’ we’re doing more than creating wigs; we’re creating hope,” said Dzani.
This year, the stylists aren’t just making wigs—they’re crafting empowerment. These hand-designed, stylish wigs aren’t just hair replacements; they’re acts of love. With the sole purpose of helping women reclaim a sense of normalcy and grace as they face the biggest fight of their lives—we are inspired.
Twists & Locs is calling on the community to get involved by donating old wigs at home to all its salon locations which will be revived and donated to women who need them most.
Those without wigs to donate can still be part of the magic by donating MoMo to 0248309362 (Ref: Wigs of Love).
“Join us as we celebrate 15 amazing years of making natural hair beautiful while standing with cancer warriors. Together, let’s make every woman feel bold, beautiful, and powerful again—one wig at a time,” Dzani added.
Twists and Locs Salon was established in 2009 and revolutionised the perception and approach to natural hair care in Ghana. A business run by women who have natural hair, who are excited about natural hair, and whose aim is to enhance the natural beauty of its clients.
It currently has three branches in Accra and offers a range of services to local and international clients. Visit www.twistsnlocs.com to learn more.
Santé Initiative on the other hand is a USA registered Non-profit organisation focused on women’s health education and advocacy through various projects. One of its projects, The C.A.R.E. project is focused on Cancer Awareness and Resources for Empowerment. Visit www.thestanteinitiative.org to learn more about their work.
