In a bid to position African businesses for global success, the much-anticipated Ambidexterity for Africa (A4A) Policy Framework is now officially available for review and adoption. Created through extensive research and stakeholder consultation, the framework is poised to revolutionize how businesses across the continent navigate the complexities of international markets while fostering sustainable industrialization.
A transformative tool for African businesses
The A4A Policy Framework was conceived as a response to one of the continent’s most pressing questions: How can African businesses compete on the global stage while addressing the unique challenges of local markets? With this question at the heart of its design, the framework provides organizations with tools to develop ambidextrous capabilities—strategically balancing exploration of new opportunities with exploitation of existing strengths.
Speaking on the relevance of the framework, Harmony Attise, Founder and Executive Director of A4A, shared: “When I speak with business leaders, I often hear them express their desire to expand their operations globally. But expanding successfully requires more than just ambition; it requires a clear strategy. The A4A framework was designed to be that strategy—offering businesses a roadmap for success that balances growth and sustainability.”
The framework’s comprehensive approach addresses several core areas: innovation, operational efficiency, and market adaptation, all while factoring in the complex socioeconomic landscape that African enterprises must navigate. By adopting the A4A framework, businesses can develop the agility and resilience necessary to compete not just regionally but on a global scale.
Call for adoption and review
Now available for review and adoption, the A4A Policy Framework is free for all businesses and organizations that are keen to adopt its principles. Attise emphasizes that feedback from adopters will be critical in refining the framework further, stating:
“This is not a static document but a progressive framework designed to evolve with the realities of the market. We are actively seeking feedback from businesses and experts who can share insights on its implementation and effectiveness. We aim to make this framework a dynamic tool for Africa’s business leaders.”
To facilitate this process, A4A is inviting companies, policymakers, and academics to download the digital version of the framework or request hard copies directly from the A4A team. Businesses interested in both reviewing the document and contributing to its refinement are encouraged to contact A4A for further discussions on pilot phases and strategic collaborations.
The white paper: a complementary blueprint
While the A4A framework is free, its companion document—the White Paper on Doing Business in Ghana—is available for purchase and serves as a vital supplement to the policy framework. This 570-page research document offers an in-depth analysis of the Ghanaian business landscape, including key sectors, opportunities, and challenges.
Ms. Attise explains the rationale behind the white paper: “We developed this white paper not just to accompany the framework but also to provide businesses with practical insights and data. It explores the intricacies of operating in Ghana’s economy, covering everything from regulatory frameworks to sector-specific strategies. For any business looking to expand or refine its operations in Ghana, this white paper is an indispensable resource.”
Also now available in hardcopy, the white paper is priced at GHC 10,000 locally and will also be listed on Amazon and vital bookshops across the country, the Proceeds from the sales of this white paper will go directly toward supporting the implementation of the A4A Policy Framework, furthering its goal to drive industrialization and economic transformation across Africa.
Why African businesses need to embrace global competitiveness
The global business environment is evolving at an unprecedented pace, and African businesses need to adapt to remain competitive. The A4A Policy Framework is a call to action for African industries to rethink their strategies and embrace innovation as a core component of their operations. By doing so, businesses can bridge the gap between local challenges and global opportunities.
As the African Continental Free Trade Area (AfCFTA) opens new doors for intra-African trade, the need for businesses to operate with both local and global dynamics in mind has never been greater. The A4A framework, coupled with the insights provided in the white paper, offers a structured pathway for businesses to navigate these changes and emerge as key players on the global stage.
“The framework is not just about policy recommendations,” adds Ms. Attise, “It’s about practical solutions that businesses can adopt immediately to improve their competitiveness. Whether it’s through operational improvements, strategic partnerships, or innovation, the framework is designed to guide businesses through this transformation process.”
Next steps and engagement opportunities
For businesses, policymakers, and academics interested in adopting the A4A framework or purchasing the white paper, A4A provides multiple engagement opportunities. Whether through participation in upcoming webinars or pilot programs, there are several ways to get involved and contribute to Africa’s industrial future.
“We are calling on all businesses across the continent to download the framework, review it, and provide feedback. This is a collaborative effort, and we believe that by working together, we can drive meaningful change,” Ms. Attise concludes.
For those interested, copies of the A4A Policy Framework can be downloaded from the official website, or you can contact the team to order hard copies. Similarly, the white paper is available for direct purchase through the A4A office and other bookstore outlets.
Looking ahead
In the coming months, A4A will be hosting a series of discussions and webinars focused on the framework’s core principles, as well as its practical application in various industries. This will serve as an ongoing platform for sharing insights and gathering feedback as the framework is rolled out across African markets. For more information, contact the Ambidexterity for Africa team or follow their updates in the Business and Financial Times newspaper portal.
