By Elizabeth PUNSU, Kumasi
FirstBank Ghana has continued its expansion with the grand opening of its third branch in Ashanti Region, located at the Nhyiaeso area of Kumasi.
The Nhyiaeso branch is set to enhance FirstBank’s presence in Kumasi, complementing its existing branches at Adum and Suame.
In his welcome address, Managing Director (MD) and Chief Executive Officer (CEO) Yaw Victor Asante emphasised FirstBank’s commitment to delivering customer-centric financial services.
“Today marks another significant milestone in FirstBank’s growth as we expand our presence in the Ashanti Region. This new branch reflects our dedication to bringing financial solutions closer to our customers.”
With this expansion, Mr. Asante underscored the bank’s commitment to providing personalised services and financial products tailored to the needs of individuals and businesses in the region.
“We prioritise customer-centric innovation, ensuring that every individual, institution or corporation stands to benefit from our exciting products, services and experiences,” he added.
The new branch is part of FirstBank’s broader strategy to enhance accessibility and deepen its engagement with communities it serves. Mr. Asante highlighted that the bank will continue to promote financial literacy, empower businesses and provide reliable financial solutions across Ghana.
He then reiterated the bank’s promise to maintain the highest standards of customer service and ensure a seamless banking experience for all.
Non-Executive Director Rosie Ebe-Arthur on her part touted FirstBank’s commitment to leveraging technology and community empowerment in ensuring the bank’s growth as well as customer satisfaction.
She mentioned that: “FirstBank is at the forefront of this transformation, utilising cutting-edge digital solutions to enhance customer service and streamline banking experiences. These advancements make banking more secure, convenient and accessible, allowing customers to conduct transactions with ease – anytime, anywhere. Our goal is to provide seamless banking experiences,” Ms. Ebe-Arthur said.
On community empowerment, Ms. Ebe-Arthur indicated that FirstBank’s contributions go beyond banking services; as such, the bank is also deeply committed to communities it serves, with initiatives focused on financial literacy, support for small and medium-sized enterprises (SMEs) and partnerships with local organisations.
“The Nhyiaeso branch is set to become a hub for community engagement, offering financial solutions tailored to promote local entrepreneurship and support economic activities. FirstBank believes in fostering inclusive growth, ensuring that everyone – regardless of their economic background – has access to the resources they need to thrive,” she said.
As FirstBank continues to lead in technological innovation, its community empowerment efforts remain a cornerstone of its mission. With a focus on digital solutions and local engagement, the bank is well-positioned to shape banking’s future and uplift the communities it serves.
