Fido has launched an improved opt-out option for marketing communications. This option enhances customer privacy and provides greater control over the information they receive. This initiative reflects Fido’s ongoing commitment to respecting customer preferences and ensuring a transparent communication process.
Since 2014, Fido has provided credit access to consumers through the Fido App available on both the Google Play Store and App store (iOS). With these features, customers can now easily manage their communication preferences by opting out of SMS marketing communications by dialing the shortcode *998*13#.
This step forward aligns with Fido’s customer-first approach, ensuring that communication is both relevant and welcomed, in addition to the unsubscribe option available in all marking email messages
Empowering customers with communication choices
Understanding that customers have diverse needs, Fido offers the flexibility to opt-out of specific marketing communication categories:
- Promotional Materials: Offers, discounts, and special campaigns.
- Educational Content: Monthly newsletters, industry updates, and invitations to free webinars and workshops on financial education, small business tips, and more.
While Fido enhances privacy options for marketing communications, essential notifications, such as Payment Reminders and Transactional Messages (including reminders about payments or the submission of missing documents), will continue to be part of the service to ensure customers remain informed about their account activities. Fido is committed to delivering these necessary updates in a way that balances information delivery with customer privacy.
A commitment to customer-centric service
Fido’s new opt-out features are part of a broader initiative to improve customer satisfaction and trust. By providing more control over communication preferences, Fido demonstrates its dedication to a respectful, customer-focused experience, constantly striving to enhance privacy while maintaining a high standard of service.
