Amenfiman Rural Bank PLC at Wasa Akropong in the Wasa Amenfi East District of the Western North Region has been adjudged the ‘CIMG MARKETING-ORIENTED Rural Bank of the Year 2023’ by the Chartered Institute of Marketing, Ghana (CIMG).
The Bank won the award after being nominated from among about 144 rural banks in Ghana.
The 2023 award under the theme “Harnessing the Power of AI as a Transformative Tool for Marketers.”, reflects current global trends, and the ways businesses are embracing new technology.
This sought to acknowledge individuals and organisations for their marketing excellence and innovations in the field of marketing.
Amenfiman Rural Bank is a second-time recipient of this prestigious award since its inception 35 years ago.
In a citation presented to the Bank, it observed that Amenfiman Rural Bank is poised to be a facility that delivers high quality financial services by leveraging top-tier talent and state-of-the-art technology to meet and exceed customer expectations.
This according to the citation is a feat the Bank has delivered seamlessly by generating enduring value for all stakeholders thus becoming the unequivocal choice for rural banking in Ghana.
The Citation further states that communities and educational institutions are overawed by the Bank’s show of philanthropism, which has seen fishing communities being given some financial aid as well as some schools also witnessing some funding to upgrade and put-up infrastructure to alternate their housing challenges.
Notably, 20 private schools have been supported with funds towards their ICT blocks and 10 others being supported to secure transportation for their institutions.
“No wonder the school projects have given you a portfolio of GH₵ 2.8million with 180 accounts for schools and their teachers being secured, and the coastal projects also commanding a portfolio of approximately GH₵14million”, the citation states.
Amenfiman Rural Bank’s CSR programmes remain matchless and keep touching and changing lives. For these and more the Bank has been recognised as the CIMG MARKETING-ORIENTED RURAL BANK OF THE YEAR, 2023.
In a brief remark after the presentation, the Board Chairman, Toni Aubynn Esq. acknowledged the unique role bank’s board and management as well as the entire staff played, which saw the Bank winning this prestigious award.
Governing Council of the CIMG collaborates with stakeholders such as the Association of Rural Banks – Ghana, ARB Apex Bank, AGI, GNCCI, MOTI, National Insurance Commission, Ghana Association of Bankers, research institutions, among others played an active role in the selection process.
