GCB Bank PLC (GCB Bank) has been crowned as the CIMG Marketing-Oriented Bank of the Year 2023 at the prestigious 35th National Marketing Performance Awards organised by the CIMG Chartered Institute of Marketing Ghana (CIMG) held in Accra on Saturday.
This recognition joins the already long list of prestigious accolades conferred on GCB Bank in recent years, including two 5 Star awards in Service Quality and Customer Satisfaction from CIMG for the year 2022, and two honours bestowed as the Best Banking App and the Best Digital Team of the Year 2023 at the Ghana Information Technology and Telecom Awards (GITTA).
These awards underscore GCB Bank’s unwavering commitment to delivering cutting-edge solutions that cater to the needs of modern banking customers and highlight the Bank’s leadership in digital banking.
In their citation for the award to GCB Bank, the CIMG stated, “Ensuring the provision of first-class banking solutions to your customers and value for all stakeholders was a mission you set out to achieve.
With this intent, you shored up your service provision by enhancing your solutions to customers by launching three technological innovations: the Recoded GCB Mobile App, the Pan-African Payment and Settlement System (PAPSS) and the introduction of GCB Pre-Paid cards.
Thus, customers are able to access an extensive range of self-service options with superior user experience in mind and also a revolutionary payment system designed to facilitate instant and secure cross-border transactions across Africa, addressing the challenges of high cost and long processing times associated with traditional methods.”
The CIMG citation further stated, “Our team of evaluators also scored you highly on your continuous exhibition of knowledge and control over the Ghanaian banking terrain through robust insights which helped you in identifying challenges and satisfying customer needs to your advantage.
With a hardworking and dedicated staff backing your effort at managing marketing effectiveness, and CSR initiatives, you have been singled out for commendation thus this crowning moment.”
Commenting on the award, Mr. Kofi Adomakoh, Managing Director of GCB Bank said, “This prestigious recognition highlights GCB Bank’s unwavering commitment to customer satisfaction and its continuous efforts to drive innovation within the banking sector.”
He added, “This award comes at an exciting time as GCB Bank celebrates 71 years of unrivalled financial services to Ghanaians, following its landmark 70th-anniversary celebration last year.
Throughout its journey, the Bank has consistently demonstrated leadership in the financial services industry, with a clear focus on meeting the evolving needs of its customers. This award goes to our staff who over the years have passionately attended to the evolving needs of our esteemed customers and by so doing we continue to deliver on our brand promise – Your Bank for Life.”
As GCB Bank celebrates this prestigious honour and its recent awards, the Bank remains committed to providing innovative and secure banking services tailored to meet the financial needs of individuals and businesses across Ghana and beyond.
