By Emmanuel AKOMEA
The Minister of Information, Fatimatu Abubakar, has called on journalists to adapt to rapidly advancing technology by embracing artificial intelligence (AI), warning that failure to do so could render them outdated in the evolving media landscape.
Speaking at the Ghana Journalists Association 75th anniversary commemorative lecture, the Information Minister emphasised AI’s transformative role in journalism – urging journalists to leverage AI tools to enhance their storytelling, improve efficiency and stay competitive.
She cautioned that those who resist technological adaptation risk being left behind as the media industry shifts toward digital solutions.
“The future of journalism relies on the ability of media organisations to adapt to new technologies, and this starts with education. By providing the necessary tools and training on AI, media organisations can remain competitive in this rapidly changing media landscape,” she said.
According to Madam Abubakar, AI is no longer just a future concept – it is already revolutionising the process of news production, presentation and distribution. To fully integrate AI in journalism practice, it is important to equip journalists with the knowledge and skills to use it responsibly, she noted.
“AI can amplify your impact, but it is only as effective as the hands that use it. For this reason, we must commit to continuous learning to master AI tools and apply them in ways that uphold the profession’s highest standards,” she stated.
Recognising the media’s critical role in Ghana’s democracy, the Ministry of Information pledged its unwavering support to the GJA and broader journalism community. Through its flagship Media Capacity Enhancement Programme (MCAP), the ministry aims to equip journalists with skills and resources they need to navigate the increasingly complex landscape of modern journalism.
The minister also mentioned the challenges AI presents, saying: “We must exercise responsive, responsible use of AI, given its dual nature. While AI-driven journalism offers transformative opportunities with new tools and efficiencies that can enhance the quality and reach of news, we must carefully navigate the challenges it presents and preserve ethical standards. The public trust remains crucial. Balancing innovation with responsibility will be essential to ensuring that AI acts as a positive force in the practice of journalism.”
Madam Abubakar reiterated that by investing in continuous learning and mastering these innovative tools, media professionals will not only remain competitive but also enhance their ability to tell powerful stories, investigate thoroughly and connect with their audience in new and innovative ways.
The GJA President, Albert Kwabena Dwumfour, in his remarks emphasised the importance of upholding journalism ethics and professionalism. He also noted artificial intelligence has the potential to boost efficiency and audience engagement for African media firms.
Mr. Dwomfour stated that the association will continue to honour hardworking journalists for their contribution to the nation’s growth, as well as naming and shaming the corrupt ones.
He called for unity and progress within the GJA, urging all members to rally behind the association’s flag and work toward a stronger, more vibrant future.
IT expert and General Manager of External Communications at ECG, Charles Nii Ayiku Ayiku, also added that AI should be seen as a tool that enhances capabilitie….not a threat that diminishes the role of journalists.
However, he acknowledged the ethical concerns that arise with integrating AI in journalism, such as issues of accuracy, bias and potential spread of misinformation. He said journalists must ensure that algorithms they use are transparent and uphold the principles of fairness and objectivity which are the profession’s bedrock.
He urged the GJA to continue investing in training programmes that equip journalists with the skills to effectively utilise AI tools – from automated news generation to real-time fact-checking.