Serene Insurance, a member of the First Sky Group and a leading general insurance company, has been adjudged the Emerging Insurance Brand of the Year for 2023; with its Chief Executive Officer, Mercy Naa Koshie Boampong, soaring tops as the CEO of the Year for 2023 under general insurance category at the 7th Ghana Insurance Awards held at the Labadi Beach Hotel on July 27, 2024.
Serene Insurance was also recognised as the Best Growing Insurance Company on the back of its aggressive and continued expansion of branch presence, increasing gross written premiums and underwriting profit among other indicators, as it likewise won the Best CSR Leadership leveraging its strategic anchor to promote business continuity and sustainability as part of the enduring machinery for reputation and brand management.
Mercy’s recognition comes against the backdrop of her exceptional leadership character, vision, integrity and focus to continuously provide direction to deliver projects that have directly impacted on increasing gross written premiums; leveraging on its positioning to bring innovation, speed and agility to the delivery of insurance products and services within the country anchored on the belief of a satisfied client telling the good Serene Insurance story to others.
Having been adjudged the Fastest Growing Insurance Company in 2022, Serene Insurance’s strong performance in terms of increases on year-on-year gross written premium reflecting in improved industry rankings, client size, agency size growth and agency outlets, branch expansionary activations, net product offerings, claims settlement and volumes, among others, positioned it to win the Best Growing Insurance for 2023 in the General category.
Commenting on the four awards won at the 7th Ghana Insurance Awards, Mercy Naa Koshie Boampong remarked: “It is pleasing to know that the growth story of Serene Insurance has been recognised and we are energised to continue to remain a key general business player in the insurance industry”.
“We promise nothing less than the cutting-edge customer and product service delivery to our clientele across the nation as we look forward to an enduring, rewarding business relationship with all our stakeholders,” Mrs. Boampong assured.
Board Chairman of Serene Insurance Company Limited, Charles Edem Gidi, expressed his joy at the landmark recognition and observed it signalled Serene Insurance’s enduring commitment to deepening access and penetration while promoting inclusivity guided by tested governance and policy direction to uphold the interests of clients.
Mr. Gidi applauded the dedication and hard work of the board, management and staff to living up to the brand of the company as the new face of insurance whose success is anchored on building a strong foundation of customer advocates, with the customer experience driving marketing efforts in the belief that a satisfied client will tell the good Serene Insurance story of prompt claims payment service to others to drive customer referrals.
Serene Insurance was represented by the General Manager – Technical, Michael Agbleke, and General Manager – Business Development and Marketing, Nana Yaw Owusu Dwomoh as well as other staff members.
Serene Insurance, since inception over six years ago as a key general business player in the industry, has been adjudged the fastest growing insurance company in Ghana in 2022, has built and continued to build a privileged reputation as a provider of reliable and cost-effective insurance products and services that address the needs of the insuring public.
Serene Insurance’s unrivalled customer service, strong financial base and being one of the well-capitalised players in the industry with inclusive product penetration among other innovations has positioned it as the New Face of Insurance.
