- as Enterprise Insurance Celebrates 100 with a Grand Ball
By Juliet ETEFE
President Nana Addo Dankwa Akufo-Addo has praised Enterprise Insurance for exemplifying the power of self-reliance and resilience, urging the company to continue its leadership in the insurance sector.
In a statement as Enterprise Insurance Celebrates 100 with a grand ball in Accra, the president stressed the urgent need for the company to help address climate change issues by developing products to protect against losses and damages, such as those experienced in Mepe recently.
With a significant portion of Ghanaians working in the informal sector, he also called on them to champion products that cater for the financially excluded and underserved, including micro and small business enterprises.
The president further emphasised the importance of providing suitable and affordable agricultural insurance services to support both commercial and smallholder farmers.
He noted that Ghana’s growing economy would increase the demand for innovative and inclusive insurance solutions. As such, encouraged Enterprise Insurance to maintain its pioneering spirit, embrace new technologies, and develop solutions that meet the evolving needs of the communities.
“As leaders, and your commitment to serve our people from “cradle to grave”, it is imperative that you promote the delivery of suitable and affordable agricultural insurance services to support and improve the resilience of both commercial and small holder farmers.
“Again, since the majority of Ghanaians work in the informal sector, you must champion products that enable access to appropriate and affordable insurance…. with your partner Prudential Financial of the US, you must as a matter of urgency tackle the challenges of Climate Change with products to protect our people from loss and damages such as occurred in Mepe,” he urges in a statement read on his behalf by the Chief of Staff, Akosua Frema Osei-Opare.
The president also underscored the importance of financial inclusion, urging the company to ensure that every Ghanaian has access to affordable and relevant insurance products.
“By bridging the insurance gap, we can empower individuals, strengthen our communities, and build a more resilient nation,” he stated.
He highlighted Enterprise Insurance’s century-long journey as a testament to the capabilities of Ghanaian businesses to endure and succeed, offering valuable lessons for other local enterprises.
Enterprise Insurance grand ball
Enterprise Insurance marked the monumental milestone with a grand ball under the theme “Celebrating our Legacy, Securing Your Future,”.
The event drew distinguished guests including the chief of staff, key government officials, and members of the diplomatic corps, industry leaders and stakeholders.
Akosua Ansah-Antwi, Managing Director of Enterprise Insurance, delivered a compelling speech that traced the company’s roots back to 1924 when it began as an Agency office under Royal Exchange Assurance in the United Kingdom.
The evening was not just a reflection on past achievements but a forward-looking commitment to the future. “Enterprise Insurance has been a cornerstone in the foundation of not only Ghana’s insurance landscape but also its economic stability,” she stated.
She highlighted the transition to a wholly Ghanaian-owned entity in the late ’90s and its evolution into a leader on the Ghana Stock Exchange.
The Group CEO, Daniel Larbi-Tieku, also emphasised the interconnected growth of the subsidiaries: “From the blueprint set by Enterprise Insurance, we have expanded into a formidable group, leading across various sectors. Our legacy is deeply intertwined with our commitment to innovation and excellence.”
The centenary celebration was not only about honouring the past but also about laying a robust foundation for the next hundred years.
Enterprise Insurance’s continued dedication to excellence and customer satisfaction reaffirms its position as a pivotal player in not just the insurance sector but also in the broader economic spectrum of Ghana.
As guests danced and celebrated in the grandeur of the Grand Arena, the blue-themed night reflected the company’s corporate colors, symbolizing stability, trust, and confidence—qualities that Enterprise Insurance has epitomised over its storied history.
With a successful centennial celebration under its belt, Enterprise Insurance looks to the future with optimism and a clear strategy to continue its legacy of service and innovation. The night was a fitting tribute to a century of achievement and the beginning of another chapter that promises even greater accomplishments.
About Enterprise Insurance
Enterprise Insurance, established in 1924, is Ghana’s oldest and leading insurance provider. The company offers a comprehensive range of insurance products and services, catering to the needs of individuals, businesses, and corporations. Enterprise is rated AAA (the highest rating scale) for financial strength by the Global Credit Rating (GCR) of South Africa. Enterprise is renowned for its commitment to customer service, innovation, and social responsibility. It is a subsidiary of Enterprise Group PLC.
