The Ghana Tourism Authority (GTA) and GhanaWeb have agreed to build cooperation by signing a Memorandum of Understanding (MoU) to promote the events and activities organized by GTA.
The MoU signing took place at the Ghana Tourism Authority Head Office; and was signed by Akwasi Agyeman, CEO of the Ghana Tourism Authority and David Antwi, CEO of GhanaWeb.
The two organizations are committed to promote tourism, cultural exchange, and diaspora engagement through GhanaWeb’s wider reach and strong diaspora readership.
The proposed areas of collaboration include the establishment of a Return Conversations Platform. This platform facilitates dialogue, knowledge sharing, and engagement related to diaspora issues. It establishes a quarterly forum for stakeholders. GTA and GhanaWeb will jointly support and participate in this platform and join periodic Conversations as may be mutually agreed.
Also, there shall be cross promotion of ‘December in GH’ campaign. GhanaWeb, leveraging its extensive reach, will promote GTA’s annual ‘December in GH’ campaign. This campaign attracts tourists and the global African diaspora to Ghana during this season.
GhanaWeb will be recognized as the official media partner for December in GH. A December in GH page will be created on GhanaWeb to disseminate events information.
Then there shall be a Beyond the Return Page on GhanaWeb. The news platform will create a dedicated section on its website specifically for the Beyond the project.
This section will feature relevant content, including articles, interviews, events and success stories related to diaspora engagement, investment, and cultural exchange.
On the part of the GTA, the authority will coordinate social media campaigns between ‘Beyond the Return’ and December in GH inspiring stories, event updates, and engaging visuals will be shared, encouraging user-get content using relevant GTA hashtags.
GTA, in partnership with the Ghana Investment Promotion Company (GIPC), will use the GhanaWeb’s platform to promote investment opportunities in Ghana. Focus on areas such as tourism, real estate, agriculture, and technology, encouraging diaspora investors to set up business ventures in the country.
Speaking at the signing ceremony, the CEO of GhanaWeb, David Antwi said his outfit is excited to partner with GTA; and believes that this golden opportunity will deepen the relationships of both organizations.
“We are thrilled to partner with the Ghana Tourism Authority to promote the beauty and cultural richness of Ghana. As the leading news website in Ghana, we have a significant platform to inspire and inform travellers about the incredible opportunities for exploration and adventure in our country. This partnership aligns with our commitment to contributing to the growth and development of Ghana’s tourism sector.”
The CEO of the Ghana Tourism Authority, Akwasi Agyeman said GhanaWeb has a wider reach and a strong diaspora readership which will strengthen both organizations to be able to market and promote Ghana both domestically and internationally.
