The Newmark Group, a Pan-African strategic communications and brand positioning firm, has secured two prestigious awards at the 2024 SABRE Awards ceremony, held recently in Côte d’Ivoire. The accolades were awarded in recognition of the company’s outstanding public relations campaigns for Zipline and Qi Group’s FinGreen program.
Zipline’s communication campaign was recognized in the Corporate Image category for its outstanding execution and impactful results. The campaign was designed to enhance Zipline’s corporate image, emphasizing its innovative approach and commitment to improving logistics and healthcare delivery through drone technology.
Newmark formulated a comprehensive communication strategy, encompassing media relations, social media interactions, Executive Profiling, events, and public relations for the organization in Ghana, Kenya, and Nigeria. The campaign successfully highlighted Zipline’s contributions to society, positioning it as a leader in healthcare and technological innovation.
“Fingreen,” Qi Group’s flagship financial literacy program, won in the Diamond category for “Company of the Year,” demonstrating Newmark Group’s prowess in creating impactful and meaningful campaigns. FinGreen is an educational initiative aimed at promoting financial literacy among underserved communities.
Through workshops, seminars, and interactive sessions, the program has empowered individuals with the knowledge and skills needed to manage their finances effectively. The programme had a coverage of 1,000 trainees or trainers focusing on key topics in a bid to reduce poverty and support economic development while promoting financial inclusion and stability in disadvantaged populations. This award recognizes the program’s positive impact on communities and its role in fostering economic empowerment.
“We are incredibly proud of our achievements at the SABRE Awards this year,” said Gilbert Manirakiza, CEO of The Newmark Group. “This recognition is a testament to our team’s dedication, creativity, and commitment to excellence. The success of the two campaigns reflects our ability to create impactful communication strategies that resonate with diverse audiences. We are proud to lead in the integrated marketing communications industry and will continue to push the boundaries of innovation and deliver outstanding results for our clients and communities.
The Superior Achievement in Branding and Reputation (SABRE) Awards, which recognizes exceptional achievements in public relations, marketing, and communications, is a benchmark of excellence in the PR industry. Winning these awards is a significant accomplishment that underscores Newmark Group’s dedication to delivering exceptional and innovative communication strategies.
This double win at the SABRE Awards adds to Newmark Group’s impressive track record of success. In the past year alone, the company has garnered five major awards, including honors at the IPRA Golden World Awards, the PRGN Awards, and the World Public Relations and Communications Awards. These accolades highlight Newmark Group’s consistent excellence and leadership in the field of public relations.
With these prestigious awards, Newmark Group is poised to continue its trajectory of excellence in the public relations industry.
The company remains committed to delivering top-tier communication strategies that drive results and make a positive impact on society. These wins will further solidify the firm’s reputation as a trusted and innovative player in the integrated marketing communications sector.
Currently present in over 30 countries in Africa and a client portfolio spanning various sectors from healthcare to aviation to agriculture, the company has been a key driver of Public Relations initiatives for numerous organizations in Africa and the World.
