By Ekow QUANDZIE
This week, as always, is music’s biggest week. One night, several awards will be won as the Ghana Music Awards approaches.
The Ghana Music Awards has a rich history giving us a great showpiece of the Ghanaian can-do spirit of creativity over the past two decades. The Awards have played a significant role in promoting Ghanaian music and culture as well as it been a platform for artistes to gain recognition and exposure.
For the 2024 awards ceremony, one category that has generated significant interest is the Artiste of the Year award, and for good reason. It’s more of a two-horse race. For me, it’s time the king takes home the crown. King Promise has proven himself to be a standout artist, and his impressive achievements make him the most deserving of this coveted title.
Many industry people have made their arguments for King Promise to win the topmost prize based on the category definition metrics as well as using data, figures, and facts to make stronger points. However, this article looks at how the growth of King Promise has been over the years and his level of consistency.
Born Gregory Bortey Newman, King Promise had his breakthrough around 2016 and since then he has been making waves in the music industry with his unique sound and captivating stage presence. With his soulful voice and genre-bending style, King Promise has proven himself to be a force to be reckoned with.
King Promise’s music is a fusion of highlife, Afrobeats, and contemporary R&B, making him a standout in the Ghanaian music scene. His music resonates with fans across Africa and beyond, making him a household name. He has collaborated with top artistes like Sean Paul, Wizkid, and Mr. Eazi, solidifying his position as a Ghanaian global music superstar.
His debut single “Thank God” in 2016 gained widespread recognition. Its success paved the way for his debut album “As Promised,” which received critical acclaim and commercial success. Since then, King Promise has released several hit singles such as Slow Down, Sisa, Tokyo, CCTV, Selfish, and Ginger amongst others.
Getting The Ultimate
King Promise, has been making waves in the music industry with his impressive performances, chart-topping singles, and sold-out shows, having been working tirelessly to produce quality music and deliver exceptional performances. His dedication to his craft is evident in the success of his album and singles.
King Promise has delivered impactful performances both locally and internationally. King Promise’s album and singles, including ‘Terminator’, have been huge successes, topping charts and garnering significant attention. His music has resonated with fans across the globe, cementing his position as a force to be reckoned with in the music industry.
King Promise has been a worthy face of Ghanaian music, representing the country and its music on the international stage. His success has contributed to the growth and recognition of Ghanaian music globally, paving the way for other Ghanaian artists to follow.
From his shoulders, King Promise’s smash hit “Terminator” took the music industry by storm. The song has become a fan favorite and an Afrobeats staple not just in Ghana but beyond the shores of Africa as data numbers show. “Terminator” is a testament to King Promise’s talent and dedication to his craft.
King Promise’s hard work, dedication, and impressive performances make him a deserving winner of the Artist of the Year award. His successes have not only elevated his own career but also contributed to the growth and recognition of Ghanaian music globally.
In conclusion, King Promise’s impressive achievements, versatility, and innovative approach to music promotion make him the most deserving artiste to win the Artiste of the Year award at tomorrow’s Ghana Music Awards. His consistency, dedication, and global reach have raised the bar for artistes in Ghana.
>>>the writer is a PR executive and music ecosystem enabler
