… as official beverage partner of 2024 TGMA
By Deborah Asantewaah SARFO
Guinness Ghana has partnered Charterhouse as the main beverage partner for the 25th edition of the Telecel Ghana Music Awards (TGMA), to celebrate the country’s music heritage and amplify the voices of the exceptional Ghanaian music.
The Head of Beers at Guinness Ghana, Sabina Manu explained that decision by the company aims to provide creatives with the recognition and support they deserve. “It is a testament of our commitment to elevating the creative industry.,” she added.
She added that as a company that leverages on music in connecting with its consumers, the partnership offers them the right platform to celebrate music.
“Guinness has music as one of the pillars around which we connect to our consumers. It is a passion for most of our consumers and we believe that partnering Telecel for the GMA will provide us the right platform to be able to celebrate music and also connect with our consumers in a very meaningful way, “she elaborated.
The partnership was announced at an exclusive TGMA pre-party party and media soirée hosted by Guinness Ghana which brought together media personalities and influencers to celebrate legends who have shaped the music industry.
For his part, the Head of Public Events and Communications at Charterhouse, Robert Klah, expressed his excitement about the partnership and commended the management of Guinness Ghana for their bold step.
The TGMA formerly known as VGMA is one of the most anticipated events which honours and celebrate the outstanding work of artiste, producers and others professionals in the music industry.
