Strategic Youth Network for Development (SYND) is paving the way for young entrepreneurs to thrive in the green business sector with its Young Green Entrepreneurs Project.
The project seeks to raise awareness, provide support, and create opportunities for young entrepreneurs eager to make a difference in the green economy.
As young entrepreneurs still face challenges – such as limited or no access to funds, poor marketing and sales skills, and unawareness of tax incentives and poor development of business concepts, the project is keen on helping change the narrative.
At a recent workshop, held in Accra for the initial and second cohorts of the Young Green Entrepreneurs, project lead, Maxwell Beganim emphasised the essence of green entrepreneurship and its contribution to sustainable development.
He led participants to understand concepts like the circular economy and the green economy, noting that many young entrepreneurs lack clarity in these areas.
Mr. Beganim outlined the characteristics of a green entrepreneur, focusing on their ability to deliver environmental value, adopt eco-friendly practices, and engage with internal and external stakeholders effectively.
He reiterated the importance of reducing environmental risk and adopting a triple-bottom-line approach, which considers economic, social, and environmental factors.
“We are not just talking about profits; we are talking about creating value for society and the environment. Green entrepreneurs have a unique opportunity to address environmental challenges while building successful and sustainable businesses,” he stressed.
The project lead further emphasised the importance of product design, customer analysis, and global competitiveness in the green business landscape, urging entrepreneurs to innovate and adapt to changing market demands.
For her part, Priscilla Adogo Ahiada, emphasised the need for continuous learning and fostering a success mindset among participants.
Recognising the challenges young entrepreneurs face, her presentation centered on the crucial role mindset plays in overcoming obstacles and achieving success in the green business landscape.
“It is not just about having the right information; it is about aligning your mindset with your goals and taking action to realise them,” she noted.
She highlighted three pillars of success—mindset, systems, and action—stressing the significance of cultivating a positive mindset, adhering to established systems, and actively seeking opportunities for growth and development.
She also underscored the importance of mentorship and guidance, urging participants to learn from experienced professionals and leverage their insights to navigate the challenges of entrepreneurship effectively.
Through initiatives like the Young Green Entrepreneurs Project, SYND is paving the way for a new generation of environmentally conscious leaders, poised to make a positive impact on society and the planet.
It remains committed to fostering innovation, collaboration, and sustainability in the business community.
