In a remarkable achievement, Stanbic Bank Ghana has secured an outstanding rating of 98%; solidifying its position as the second-best bank for customer service excellence in Ghana, as per the 2022 Chartered Institute of Marketing Ghana Customer Satisfaction Index.
Dr. Joyce Esther Dadzie, Head-Client Experience, Stanbic Bank, graciously acknowledged this recognition, emphasiSing the bank’s unwavering dedication to enhancing the value of its partnerships. She stated: “At Stanbic Bank, our core belief centres around elevating the value of our partnerships. Our commitment extends to serving our clients and customers, ensuring they consistently enjoy top-tier banking services when they choose us.
“Our focus is not solely on profit generation; rather, we aim to demonstrate for our customers that with Stanbic Bank their financial aspirations can become a reality. Our devotion to making dreams become possible drives us to surpass expectations, consistently delivering the exceptional services our clients have come to expect.”
She added: “As a bank, we possess a profound understanding of the Ghanaian banking landscape’s intricacies. That’s why we partnered with and embraced Salesforce as the primary tool for client relationships, allowing us to leverage engagements and interactions to our mutual advantage. This marked a significant step toward transforming the bank into a client-centred platform business that offers a spectrum of personalised, instantly accessible solutions, services and opportunities, all enabled by cutting-edge digital technologies and delivered in the manner preferred by our clients”.
Dr. Dazie attributed the bank’s success to its strategic use of technology in meeting customer needs, stating: “Our substantial investment in technology and the utilisation of our data capabilities to forge deeper, more enduring relationships with our clients have enabled us to form stronger connections with our customers and fulfil their banking requirements.
“The Customer Relationship Management (CRM) platform has streamlined our ability to provide tailored and targetted financial services to our customers. Our team of seasoned banking experts work tirelessly around the clock on meticulously tailoring our products and services to meet the unique demands of each esteemed customer. Kudos to them for ensuring that customer satisfaction remains our top priority.”Earlier this year, Stanbic Bank Ghana was recognised as the highest-rated Ghanaian bank for overall service quality – for both personal and business customers – in the 5th Ghana Customer Service Index (GCSI), a survey conducted by the Institute of Customer Service Professionals (ICSP). The bank also earned a place among the top-three Ghanaian banks with the most loyal customer base in the banking sector, according to research firm Global InfoAnalytics.
