Agribusiness giant, Wilmar Africa Limited picked up the distinguished award of Product of the year 2022 at the 34th edition of the Chartered Institute of Marketing Ghana (CIMG) National Awards held at the Labadi Beach Hotel in Accra.
The CIMG through the Ghana standards authority (GSA) adjudged Frytol the Product of the year in the manufacturing sector.
This was a momentous occasion for the brand Frytol for being adjudged the product of the year for the 2nd consecutive year. The award therefore entrenched Frytol’s position as the leading brand in the edible oil market and a formidable player in the Ghana FMCG market, providing consumers with goodness in each meal.
This year’s theme was ‘Marketing a Tool for Economic Recovery” and therefore recognised various marketing personalities, companies and brands that leveraged effective marketing to champion growth. Sustenance of Frytol as the Product of the Year despite the turbulence in both economic and manufacturing terrain was a true reflection of the brand’s resilience even in tough times.
Frytol is a top quality refined edible oil fortified with Vitamin A and proudly produced in Ghana by Wilmar Africa Limited for consumers in Ghana and the West-African sub-region. The base raw material, crude palm or olein, is sourced sustainably from its own subsidiary plantations including the Benso Oil Palm Plantation (BOPP) in the Western region of Ghana.
Frytol’s purpose drive through the Life of goodness campaign promotes general well-being of women to forge ahead as they balance career, motherhood, keeping a home etc, in the pursuit of success. The brand believes women deserve a life of goodness emotionally, physically, mentally and financially therefore brings the campaign to life through the different touch points and needs in the day of a typical Ghanaian woman: i.e good nutrition or cooking, family time or on-the-go.
The campaign further engages and partners several women groups and the larger community in healthy cooking platforms and celebrating festive occasions.
The brand Frytol continues to support the National Cardiothoracic Centre at Korle-bu in supporting heart surgeries and heart health. Its flagship campaign: Healthy Heart campaign further engages its consumers in fitness challenges and encourages them to keep active to keep the heart alive.
Through the campaign, women were encouraged to adopt healthy lifestyle habits through women’s engagement in aerobics and other fitness activities that help consumers keep fit.
Wilmar celebrates this milestone with all employees, loyal consumers and passionate distributors across Ghana and West Africa, and grateful for their incessant support throughout the years.
