Electroland Ghana Limited (EGL), largest distributor of Samsung, Midea, ABB Electricals and other brands of household appliances in the country, has again secured a deal with TCL Ghana as the sole distributor of its products in the country.
The partnership is a significant landmark in opening up the market to people in all the regions of the country to get access to top quality electronic products from TCL Electronics, which has become a household name, especially in television and air-condition usage in the country.
According to the management of Electroland Ghana, it has been monitoring TCL’s footprints closely since its entry into the Ghanaian market and as a brand that deals with only the best, it has found TCL worthy as a reliable brand committed to quality hence the decision to bring them on board for more variety to consumers of electronics.
Managing Director of Electroland Ghana, Nour Seklaoui, in his remarks on the deal, indicated that the partnership was as a result of distribution agreement to bring more TCL products closer to customers.
“Previously, TCL was run and sold only in TCL shops. However, after our partnership TCL products are going to be available in all our shops across the nation. So henceforth, all the promotions will be run in EGL shops including hypermarket channels,” he said.
He added that plans are far advanced for EGL to officially open about 22 new retail shops nationwide to even expand access further for the benefit of consumers who are far from the capital. “We promise our customers and the general public to look forward to the best of customer experience because basically, this deal is to inspire greatness through innovative technology,”
Country Manager, TCL Ghana, Stan WU, on his part, mentioned that TCL firmly believes that technology is designed to meet consumer needs and as consumers are now looking for new ways for technology to help them learn more immersive, healthier, more fashionable and more eco-conscious lives, the brand is evolving in similar manner to give them what they need and easy access to market is a key factor in the cycle, hence the need for the partnership.
He added that TCL is now ranked number two globally hence the need for the people to get easy access to these quality products at affordable rates without stress.
“These amasing tech designs have earned us the accolade as the global top two TV panels and LCD TV brand and global top one android brand,” he emphasised.
The Marketing Manager for TCL, Dennis Fixon, also stated that the partnership is to bring to consumers, the worldclass products TCL has to offer. “TCL as a global top brand partners with EGL to bring all consumers the amasing product TCL has in stock,” he reiterated.
