MTN Ghana has donated a cash amount of GH¢10,000, assorted drinks and airtime worth GH¢1,000 to the La Traditional Council in Accra to support the celebration of this year’s Homowo Festival.
The gesture, according to the Area Sales Manager of MTN Ghana for the Greater Accra Region, Kwesi Osei Hyeaman, forms part of the company’s continued support and commitment towards promoting the Homowo Festival. “Our support to La and other traditional areas across the country forms part of our quest to delight our customers and make their lives a whole lot brighter,” he added.
He noted that MTN gives priority to festival projects and considers them as an integral part for the development of communities within the African society and added that the commercial activities tied to festival celebrations improve the economic conditions of the celebrating communities, the reason for which the company continues to lend its support to over 40 festivals across the country.
According to him the telecommunications giant is elated to be connected to the festival because aside from hooting at hunger, it also serves as a means to foster togetherness, connect people and bring about development.
He furthermore noted that the company will use the opportunity to drive digital inclusion during this year’s and ensure that all individuals including the most disadvantaged in the community have access to and use of Information and Communication Technologies (ICTs) such as affordable, robust broadband internet service, access to digital literacy training, quality technical support among other things.
To provide a distinct customer experience during the celebration, the Area Sales Manager of MTN Ghana for the Greater Accra Region noted that the company will set up experience centers at vantage points while also helping customers to reconnect their SIM with the Ghana Card and registering those who need similar services.
He was optimistic that through this year’s festival the company will be able to strengthen its relationship with its customers in the La community and help resolve some of their issues that may need attention. “In addition, we seek an opportunity to do some education on MoMo fraud during the celebrations and we will educate our cherished customers on the benefits of keeping their phones and wallets safe,” he added.
The La Shikitele, Nii Adjei Koofeh IV, receiving the items on behalf of the Council thanked MTN for the gesture and appealed to the company to not relent in its effort to continue supporting the community. He cautioned the youth against the use of hard drugs and eschewed negative tendencies that would not contribute to their development during and beyond the festival.
