At the heart of any business is the customer; and at DStv Ghana, the goal is to evolve daily to meet the demands of the ever-changing and competitive market. In a bid to cater for its wide array of audiences, Africa’s number one pay-TV company, MultiChoice Africa, has repositioned its commercial service – ‘DStv For Business’ – with packages specially curated with the right edutainment content to suit various businesses.
According to the Acting Head, DStv For Business, Kelvin Kamasa: “Our objective is to deliver a pay-TV experience designed for your business. The content and packages are specifically curated to seamlessly fit into the way commercial customers consume it.
“Our solution for hotels, for instance, allows guests in different rooms to watch their choice of channels without the intervention of the front desk personnel. Your clientele can continue watching their favourite shows/channels whenever they are on the road for business or stop by your office, hotel or pub. DStv For Business has a tailored package to suit your business size and pocket so you can have the best working moments with DStv.”
MultiChoice Ghana continues to improve its service offerings over time with the addition of consultancy service for High-rise buildings, and multiple user dwelling on how DStv can be installed. The DStv For Business unit can advise on countless options to ensure the incorporation of either our IPTV service or other alternatives to a seamless and cost-effective TV entertainment solution to your high rise or estate project.
According to the Managing Director, MultiChoice Ghana – Alex Okyere, the business is all about the customers’ experience, and the greatest motivation for his team is to offer more value for money to not just our domestic users, but also commercial users.
DStv For Business has three main offers; DStv Work, DStv Play, and DStv Stay. Each package is tailored to suit the needs of offices, bars, clubs, restaurants, hotels and so on. The essence of this, Kelvin Kamasa explains, is to tailor content to specific customers to enhance their viewing experience. Instead of having to watch a wide array of content, these DStv For Business packages now give you what you want based on business customers’ needs and preferences.
The DStv Work package offers the latest news headlines from around the world, sports, weather updates and other work-related entertainment. The goal here is to set the tone for a stimulating work environment and keep everyone well-informed. The DStv Work packages are best suited for offices, banks and other corporate organisations.
The DStv Play packages are best suited for businesses such as pubs, restaurants, bars, clubs, café, and betting houses. These packages enhance the guests’ experience and ensure that they are always entertained with their favourite sports programmes and other first-class entertainment.
The DStv Stay packages are suited for hotels, motels, lodges, resorts, Air BnBs and serviced apartments. Giving each guest – whether a kid, adult or elderly – a memorable in-room experience during their stay.
One important feature is that these packages can be tailored to customers’ budget. This means that customers can enjoy entertainment at a certain threshold, which is a unique offer. For less than GH¢170, one can enjoy several channels. For instance, the DStv Stay (Basic) offers customers an array of entertainment, with more than ten channels spanning sports, news, kiddies’ channel and music, with just GH¢77.
Businesses also have the flexibility of choosing a package that perfectly suits your business model without worrying about not having the popular channels needed by customers. From small entrepreneurs to 5-star hotels, multinational corporations and government agencies, every business has something that works for them.
For hotels, their customers get a mix of carefully selected movies, music and sports channels as well as documentary channels. This is the same for a financial establishment where customers are more concerned about the latest updates from the financial sector and latest news over that of a music or movie channel like Akwaaba Magic Abusua and ROK Gh. Similarly, fast-food joints, pubs and clubs will be in tune with Trace Jama, Akwaaba Magic, SuperSports channels over National Geographic Channel or news channels.
