Seabeige Ghana Limited has launched its Tissue brand-line called Safare Tissues.
The short event to unveil the new Tissue brand on the market brought together dignitaries from all walks of life.
Speaking at the launch, Mr. Eric Amofa – who is the Managing Director for Seabeige Ghana Limited, indicated that: “Our vision is to ensure Safare Tissues become a household name, easy-to-find and the number-one choice for all tissue-related needs of every home in Ghana”.
At the launch, renowned media personality and businesswoman Deloris Frimpong Manso (Delay) was unveilled as the Ambassador of the product – which is wholly-produced in Ghana and Ghanaian owned.
Delay, who was very positive about the latest introduction, said she agreed to join Seabeige Ghana Limited as Ambassador for Safare Tissues because she wanted to chart a new path – and believes in a wholly Ghanaian-owned company that produces its product here in Ghana.
She said: “Safare is born to succeed, and I’m very happy to be part of this success-story. I cannot wait to say in the future that I can relax and say ‘they started with me and they will stay with me’. All I know is that I don’t touch something that will fail. That’s not it; there can’t be failure and Delay in the same place.
“If there is one thing I can say, it is the fact that I have the Midas touch and everything I touch turns to gold. I can give you endless examples; the Delay show is fifteen years old and it feels like a day old. It’s moving from Grace to Grace,” she said.
On his part, Deputy Finance Minister, John Kumah, indicated that the launch of Safare Tissues is representative of what government is looking for the country.
He said government is looking at building an entrepreneurial country wherein citizens develop their ideas into businesses which will grow to employ other citizens.
John Kumah used the opportunity to admonish Seabeige Ghana Limited to inculcate better corporate governance practices in its work.
He noted that wholly Ghanaian-owned companies do not usually stand the test of time after their leaders are no more, and this should not be the case for the Safare Tissue brand.
“There should be better corporate governance mechanisms in place. I want to encourage Seabeige – If you want us to meet after 50 years when our Chairman General will be an old man, I want to attend your 50th anniversary with everybody here testifying; because by that time you’ll be a global product. If you can have that picture, then you begin to set a certain culture right in this business for it to grow beyond us.
“I want to encourage you, let’s get the corporate governance mechanisms right from the word go. It should not be said that right after the original owner passed, the company also passed. This is a major problem of many Ghanaian businesses in our country. Let’s begin to understand how to grow businesses beyond our lifetime and beyond our first and second generation; and when we do that, we will be answering the question of job creation,” he said.
He said Ghanaians can also create the desired greener pastures here, which will prevent Ghanaians from risking their lives to go to Europe for non-existent greener pastures.
About Safare Products
Safare Tissue are a wide range of quality, soft and highly absorbent virgin tissue products made from the finest and yet most hygienic tissue materials. The amazing quality and beautifully packaged SAFARE products represent a new experience in the world of tissues on the Ghanaian market.
Safare products include Toilet Rolls, Paper Towels, Table Napkins, Facial Box Tissues, Pocket Tissues and other related products, and will be introduced onto the market in 2023.
