Fidelity Bank Ghana has presented cash rewards amounting to GH¢50,000 to five lucky customers in the maiden draw of its ‘Sika Bumm promo’. Sika Bumm is yet another innovative promotion by Fidelity Bank which seeks to reward its cherished customers and ultimately help them to cultivate a savings culture.
Four of the winners, Biney Kwaku Kyere from the Adenta Branch, Victor Amekor from GW Lapaz Branch, Yvonne Boakye-Danquah from the Abeka Branch, and Edward Salami also from the Adenta Branch, were presented with GH¢10,000 each at a brief ceremony held at the head office of Fidelity Bank Ghana, at Ridge, Accra. The fifth winner, Francis Atuahene of the Sunyani Branch received his cash reward at a separate event held at the Sunyani Branch.
The draw is the first in a series of five monthly draws slated to take place between October 2022 and February 2023. Customers of the Bank who deposit and maintain multiples of GH¢300 in their current/savings account within the period of the promo stand the chance of emerging as one of five winners to be rewarded with GH¢10,000 each during each monthly draw. The promo will be climaxed in March 2023 with a grand draw where one lucky customer will win the ultimate prize of GH¢100,000.
Commenting on the outcome of the maiden draw, the Director, Channels and Sales at Fidelity Bank Ghana, Godfred Attafuah, said: “We are delighted to see the smiles on the faces of our first set of Sika Bumm winners, and we look forward eagerly to the subsequent draws to spread more Sika Bumm excitement. The Sika Bumm represents a continuation of Fidelity Bank’s tradition of initiating exciting and life-changing promotions as a means of appreciating our valued customers. It underscores our core value of Passion for Customers and demonstrates how ardent we are about our customers; their journeys, and their successes.”
Godfred further urged customers of the bank who have not yet participated in the promo to begin now by growing their average deposits in their Fidelity savings or current accounts with deposits of GH¢300 in order to enter into the monthly and grand draws.
The Sika Bumm promotion is the latest in Fidelity Bank’s tradition of well-placed iconic customer promotions designed to provide its customers with life-changing opportunities to pursue their financial goals and inch them closer to financial freedom. It comes on the back of other innovative and memorable customer loyalty promotions such as Big Fat Zero, 10xRicher, Go for Gold and Save for Gold which have gone a long way to transform the financial fortunes and lives of its winners.
Fidelity Bank
In a little over a decade, Fidelity Bank Ghana has grown from a discount house to a Tier-1 Bank and is now the largest privately-owned Ghanaian Bank in Ghana. The bank currently serves its approximately 2 million customers in 75 branches across Ghana and is a leader in the digital banking space.
The bank has two subsidiaries, Fidelity Asia Bank Limited, which is a wholly owned subsidiary in Malaysia and Fidelity Securities Limited, an asset management firm. In a short period of time, Fidelity Bank has become a household name in Ghana by adopting a customer-centric culture and delivering consistently on the promise of making a difference in the lives of all stakeholders.
