Nespresso, the worldwide pioneer in premium portioned coffee, has officially launched an innovative new boutique concept in Accra.
With over 30 varieties of coffee, the new Nespresso retail environment surrounds guests in an immersive coffee experience, allowing for deeper learning and coffee exploration. Throughout the boutique, visitors experience elements that reflect Nespresso’s commitment to sustainability and adherence to a circular economy.
In an interview with the Nespresso MEA Business Development Manager, Racha Chamseddin, he noted that the new Nespresso boutique concept centres on five key principles: a simplified and holistic customer journey through carefully sequenced areas; a celebration of coffee moments with bespoke coffee rituals; new architectural codes for a warm and cozy yet premium atmosphere; a sustainability statement to nourish the Nespresso ambition to become the highest quality and the most sustainable coffee brand in the world.
According to him, by combining all of these elements, the retail experience becomes fully immersive with consumers all over the world able to discover the Nespresso coffee world in a new enhanced way. He was quick to add that Nespresso’s deep commitment to sustainability is one that is restorative by nature and works to minimise waste through careful design.
In September of 2020, Nespresso announced its commitment to become carbon neutral by the end of 2022. This, according to them, will be possible thanks to a certified protocol which measures carbon footprint reduction for each new boutique opening.
Racha Chamseddin noted that the new concept demonstrates this commitment with elements such as table-tops made from used coffee grounds from the Nespresso factory in Switzerland, wood that has been 100 percent sourced from reforestation programmes, technological systems to reduce energy and water consumption, and a recycling collection point.
“We are excited to introduce the Nespresso boutique concept as a first in Ghana to our club members and coffee enthusiasts in the country. The environment will also provide an opportunity to transform our team into highly empowered brand ambassadors,” explained Racha Chamseddin.
On his part, Philip Cadesia, Administrator for Nespresso Ghana, explained that the new boutiques are a true celebration of coffee and its origins which allows guests to discover tributes to this throughout the space.
“Everything from the muted colour palette of rich coffee browns and crema-inspired golds to the floor tiles and lamps that echo those used on the coffee farms have been carefully designed to link to coffee,” he added.
Mr. Cadesia noted that the contemporary and luminous space, invites guests to explore new experiences in coffee tasting rituals which include a sensorial welcome upon entering the boutique, with coffee specialists introducing guests to the vast range of coffees to provide a hands-on experience with the coffee grounds inside a capsule, discovering the aromas and then finishing with a tasting.
About Nestlé Nespresso SA
Nestlé Nespresso S.A., trading as Nespresso, is an operating unit of the Nestle Group, Headquartered in Lausanne, Switzerland.
Launched in 2003 in collaboration with the NGO, Rainforest Alliance, the programme helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
