The sixth edition of the annual Ghana Beauty Awards (GBA), organised by Makeup Ghana in partnership with First Choice Hair and Beauty, has officially been launched with nominations open to industry players.
The beauty industry in Ghana has over the years produced a number of outstanding pioneers, pacesetters and game-changers who deserve to be acknowledged, honoured and celebrated for others to emulate, and this is the sole objective of the Ghana Beauty Awards (GBA).
The GBA is an annual celebration for the beauty industry aimed at fostering excellence by rewarding and celebrating pioneers, leading professionals, and upcoming talents within the industry, as well as businesses and brands who are contributing to economic growth.
The theme for this year’s awards is: ‘Celebrating Beauty Excellence: the Key to Sustainable Economic Growth’, with preliminary activities such as the Beauty Entrepreneurship Summit taking place in Accra and Kumasi, which will culminate into a glamorous Awards Night on Saturday, November 12, 2022 at the plush Labadi Beach Hotel, Accra at 7 PM.
This year’s GBA will reward outstanding beauty practitioners, entrepreneurs, promoters, brands, manufacturers, etc. in a total of 33 award categories. Nominations are officially opened and will be closed by August 31, 2022. Beauty professionals, businesses and emerging talents are encouraged to take advantage of this life-changing opportunity.
Check out the categories by clicking on the link bit.ly/gbaward. Fill in and submit your nomination now.
Awards process is as follows:
- Nominations
- Shortlisting
- Final announcement
- Judging/Due Diligence/Public voting
Background
Sub-Saharan Africa beauty industry continues to grow exponentially. It is currently home to about 821 million consumers eager to buy a wide range of cosmetics and beauty products. The Africa beauty market is also valued at US$10billion, with South Africa, Nigeria, Ghana, Kenya, Cameroon, Rwanda, and Ethiopia leading, which clearly means that Ghana plays a significant part in both the consumption and production of products in the global beauty space.
Organisers
Makeup Ghana
Makeup Ghana is a social enterprise creating a unifying platform for the stakeholders in the fast growing beauty industry in Ghana. Our goal is to bring together makeup professionals, makeup brands, beauty retailers and fashion & beauty content creators in Ghana under one umbrella to propel the industry forward.
This is being achieved through Advocacy and consumer education & Brand Marketing; Showcasing talent and innovation within the industry; Training and Professional development of practitioners and artists; Trade Shows, Conferences and Networking Events; Encouraging best practices and standards in the industry, all aimed at being catalysts for growth and inspiring excellence within the beauty industry.
First Choice Hair and Beauty
First Choice Hair and Beauty is one of the leading names in the beauty industry. Geared to fashion savvy clients, First Choice has been one of the largest and most experienced growing hair and beauty salons in Ghana. Founded over 24 years ago, it has grown in expertise and experience, providing clients with cutting edge professional hair, nail, foot and specialised skin care.
Its objective is to bring the hair and beauty industry under one roof to enhance growth and high standard of professionalism through education, conferences, networking and partnerships to meet the growing demand of beauty needs in Africa and beyond.
