The Atebubu Youth Development Club has sent a congratulatory message to the newly enstooled Paramount Chief of Atebubu Traditional Area in the Bono East Region, Odeyhe Eric Yeboah-Asiamah, a business consultant and a fintech distributor.
The youth club, in their passionate support for him, wishes him all the best and prayed for good omen in his reign. The message to him goes on to say that they are solidly behind him and would also support him to bring development to the people.
Odeyhe Eric Yeboah-Asiamah succeeds Nana Owusu Akyeaw Brempong II who passed on two years ago having ruled for 47 years.
The enstoolment process was in line with the customs and traditions of the chiefs and people of Atebubu, which demands that a new chief has to be enstooled following the demise of a chief before the final funeral rites can take place.
Odehyeɛ Kwabena Yeboah-Asiamah was born on January 1, 1980, to Kofi Kwaah (WK) and Abena Serwaah Amponsah of Atebubu Kyeremem Royal Family (Asona Clan).
He had his primary education at ATECOE Demonstration School and continued to Atebubu Senior High School in 1996. Afterwards, he obtained Higher National Diploma (HND) in Marketing from Sunyani Technical University in 2003.
Following his tertiary education, Odehyeɛ worked with Kinapharma Limited and Coca Cola Bottling Company of Ghana Limited for a combined period of 3 years.
In January 2007 he travelled to Northern Cyprus for further education at European University of Lefke, and graduated with Master’s of Business Administration (MBA) in Management, and received the first-place award for the highest achievement in the Master’s programme (2007/2008 academic year, CGPA=3.90/4.00).
He returned to Ghana in 2009 and joined MTN, the leading telecommunication company in Ghana. He was a key member of the team that first launched MTN Mobile Money (Fintech) services successfully in Ghana.
For over 12 years, he was very instrumental in establishing the necessary distribution structures and go-to market plans and strategies to make MoMo service pervasive in Ghana by managing the Greater Accra, Eastern, Oti, Volta, Central and Western Regions.
His passion for learning and knowledge sharing with like-minded professionals within the industry and other related sectors led him to pursue Master of Philosophy (MPhil) degree in Marketing at the University of Ghana Business School in 2013.
In addition to being a member of American Marketing Association, Digital Frontier Institute, South Africa, and Financial Inclusion Forum Africa, he has followed his interest in academia with five (5) scholarly publications in top tier peer-reviewed journal such as Journal of African Business, International Journal of Business and System Research, African Journal of Economics and Management Studies.
He has established two companies since 2015 – FullMile Consult which is strategy consulting, training and research boutique serving the Fintech industry, and FullMile Construction and Real Estate Development which deals in quality concrete blocks and other building materials and offers consultancy services in building/road construction.
As the Chief Executive Officer (CEO) of the companies, he has oversight responsibility over 25 workers which has led the team to complete many projects.
In pursuit of higher academic laurels, Odehyeɛ enrolled in Postgraduate Diploma in Digital Marketing at the Digital Marketing Institute in Dublin, Ireland in 2018.
He further obtained a Certificate in Digital Money at Digital Frontier Institute (Fletcher School at Tufts University), South Africa. In 2019, he was admitted to MIT Sloan School of Management, Boston-USA for a nine (9) month Executive Certificate in Strategy and Innovation.
More recently, he joined Harvard Business School Online, Cambridge-USA in 2020 for six (6) months Credentials of Readiness [CORe] programme in preparation for doctoral studies.
He is currently a first-year doctoral fellow at the Concordia University Chicago, USA. Odehyeɛ is blessed with a lovely wife (Mrs Anita Yeboah-Asiamah) and four (4) children
