Millions of Public Relations practitioners across the globe are celebrating the second edition of the annual World PR Day (WPRD). Launched in 2021 to forge a global agenda of enlightening the world about the nobility and misconceptions around PR, World PR Day witnessed participation from thousands of practitioners, organisations, and public observers.
Set aside as a day dedicated to truth, honesty and reputation management in a way that is beneficial to all people across the globe, July 16 also honours Ivy Lee, one of the pioneers of Public Relations practice who was born on the same date 145 years ago.
The second World PR Day is to further advance conversations on the topical understanding and outlook of the practice. It will extensively spotlight the strengths, limitations, and potential of the profession, as well as the utilisation of new tools and trends, value propositions, and funding.
In Ghana, Global Media Alliance, a leading integrated communications company, is hosting a thought leadership event with other industry players, agencies and organizations to mark the Day. The WPRD event is to create a platform for PR practitioners to discuss the shifting skillset of today’s PR professional.
Key Speakers at the event are Fatimatu Abubakar, Deputy Minister for Information; Mawuko Afadzinu, President of Institute of Public Relations Ghana; Akua Owusu-Nartey, Regional Managing Director, Ogilvy Africa; Gayheart Mensah, Lead Consultant, KomsKraft Consult and Deborah Kwablah, Corporate Communications and Public Affairs Manager, Nestlé Ghana.
The theme for the 2022 edition is ‘Trust, Truth & Transparency’.
Other activities are:
#MyPRJourney: An inclusive new media activity encouraging every PR professional to share one unforgettable memory from their journey in the PR industry.
PR Myth Busters: Educative video contents to dispel misconceptions about the PR profession.
PR Pledge: A pledge by PR practitioners to be guided the ethics of the profession.
Fireside Chat on Twitter Spaces: A fun fireside chat that will feature top PR executives to drive conversations on trust, truth and transparency.
WPRD Special Publication: A special publication on PR and Communications.
