The Chief Executive Officer of MTN Ghana, Selorm Adadevoh, has reiterated MTN’s commitment to deepening digital and financial inclusion as part of its ‘Ambition 2025’ strategic vision.
He stated during the company’s 2022 Media and Stakeholder Forum held on Monday, June 20, 2022 that: “The company is on track to invest US$1billion in digital infrastructure by 2025”. Mr. Adadevoh said the core of MTN’s strategy is leveraging technology to build and enrich lives. He explained: “MTN is positioned to lead digital solutions for Africa’s progress. At the heart our ambition is driving digital and financial inclusion to enhance the quality of life for Ghanaians”.
Mr. Adadevoh also mentioned that the business is promoting mobile advertising, and Ayoba – which to date has over 10 million users in Africa, with 20% of users being from Ghana – is the platform to drive it. He revealed that Ayoba currently has 15 micro-apps, with the majority built by local developers. This is aimed at boosting local content.
The CEO assured customers that MTN is committed to improving customer experience and bringing services closer to the doorsteps of consumers. Consequently, he said, MTN has established 306 touchpoints across the country in collaboration with local partners within communities through the Lite Retail Scheme. The scheme will continue to roll out more touchpoints.
The MTN Media and Stakeholder Forum is an annual event held by the company to engage key stakeholders on the company’s operations. The theme for this year’s forum is ‘Building Platforms to Deliver a Brighter Future for Ghana and Beyond’. Various stakeholders and partners – including representatives from government agencies, the Telecoms Chamber and media – commended MTN for consistently fostering strong relations with its stakeholder community and making them part of the MTN brand.
