Indigenous cocoa processor NICHE Confectionery Ghana Limited has unveilled former World Boxing Organisation (WBO) super bantamweight champion, Isaac ‘Royal Storm’ Dogboe, as the face of its nutritious, ready-to-drink cocoa beverage.
The company and the ‘Neho’ boxer signed a partnership agreement that allows the giant processor to leverage the brand and appeal of the featherweight boxer to market the NICHE Chocolate Drink.
In return, NICHE Confectionery, which is a subsidiary of NICHE Cocoa Industry Limited, will provide financial and other forms of support to Dogboe in his boxing endeavours.
The deal was unveilled on Monday at a press conference in Accra. Dogboe also used the opportunity to announce Joet Gonzalez as his next opponent. Known as the Royal Storm, the featherweight boxer is expected to make his return to the ring on July 23 against an American opponent in a bout that could see him showcase the NICHE Chocolate Drink and the company’s brand to the whole world.
The ready-to-drink NICHE Chocolate Drink is sourced from Ghana’s premium cocoa beans and enriched in vitamins, and is tasty and filling to consumers.
Hard work
Addressing the media at the partnership unveilling, Dogboe explained that he is glad to have a corporate entity express such interest in him. He said it is a motivation for him to continue working hard.
He thanked all boxing stakeholders for their diverse roles in seeing his career grow to this level, and promised to make the ready-to-drink NICHE Chocolate Drink brand a success by winning his bouts.
“This is one of the happiest days of my life, because to see a company such as NICHE Confectionery Limited coming on board to support me means all these years of hard work have paid off. I have to continue thanking all the stakeholders in Ghanaian boxing circles who have played several roles to get my career to where it is now,” said Dogboe.
Cocoa benefits
Gladys Amoah, Managing Director of NICHE Confectionery Limited, explained that her outfit decided to partner with Dogboe because of the formidable nature of the ‘Dogboe brand’. She said it forms part of the company’s commitment to helping develop talent, as well as bring back the love that Ghanaians have for boxing.
Mrs. Amoah said cocoa is known to offer high nutritional value to people, and its increased consumption is recommended for vitality and nourishment. She said cocoa is also a good source of nutrients for sportsmen and women, especially during periods of recuperation.
According to her, the NICHE Chocolate Drink is specially formulated from Ghana’s premium cocoa to serve as a refreshing and nourishing beverage, especially for people on the go. She noted that NICHE Confectionery celebrated the boxer’s successes having worked his way back to the top.
She said they are convinced that the ready-to-drink NICHE Chocolate Drink will help drive the initiative and aid him to climb even higher.
“Isaac Dogboe represents what our vision for the beverage is – which is the nutritional value it adds to every sportsman and woman’s career. We are proud of the successes over the years and his courage to come back stronger from his setback, and we are convinced that we can be part of his future,” she said.
