Arla Foods Limited, producers of one of the country’s leading milk brands – Dano milk, in commemoration of World Milk Day (WMD), embarked on an exercise to promote the consumption of milk products among children in the country.
In an event that took place at the Kotobabi Cluster of Schools, management and brand influencers of Dano Milk sensitised pupils, staff and children in the community on the nutritional values of milk, and the health benefits that come with daily consumption of natural milk products.
According to them, the benefits of milk and dairy products are enormous, especially for children, as they enhance growth and intellectual/mental development.
Marketing Manager – Arla Foods, Wilson Agbeko, explained that Dano Milk contains important nutrients like calcium, phosphorus, B vitamins, potassium, and vitamin A&D, adding that it is an excellent source of protein, and drinking milk and dairy products regularly may prevent osteoporosis and bone fractures, and even help you maintain a healthy weight.
“I will like to state that as the first step to encouraging the kids to choose nutritious and healthy milk products, each child participating in this event will be given some Dano Milk to take home to their parents,” he said.
General Manager – Arla Foods, Vytautas Petronis, emphasised that consumption of milk and dairy products is a necessity for children because it maintains bone density, promotes muscle growth, and helps make the teeth healthy.
“Milk is a good source of many essential nutrients, including calcium, protein, and vitamins. Many people use it as a vital part of their balanced diet. It is also an excellent source of calcium and phosphorus which are necessary for the development and maintenance of strong, healthy bones and teeth, especially in children,” he said.
The GM further indicated that the brand believes protecting the environment is essential to producing products that support a nutritious, sustainable diet, and is taking action through its stronger planet and enabling stronger people initiatives.
The key to enabling stronger people initiatives is the promotion of a sustainable diet, and an important aspect of this is health and nutrition. “The actions we have taken to support good health and nutrition include setting stringent nutrition criteria as a guiding principle in new products development and recipe formulation,” he added.
WMD is an international day established by the Food and Agriculture Organisation (FAO) of the United Nations to recognise the importance of milk as a global food. It is observed on 1st June annually to recognise the importance of milk and dairy products in human lives, in the economy, in several industries, and to educate people about its health benefits.
Arla Foods also indicated that regional teams have also partnered clusters of schools in their jurisdiction to mark the day. In all, about 15,000 children across the country are expected to be reached this year with the sensitisation message.
