Tech Nova, a digital news platform focusing on the tech ecosystems in Ghana and Africa, is celebrating five years of effective communication to its audience throughout Africa.
Founder and Editor, Joseph-Albert Kuuire – expressing excitement on the journey and impact made over the last five years, noted that Tech Nova will continuously ensure that their audiences receive the best in future.
“Five years ago, we flipped the ‘go live’ switch for our tech publication, Tech Nova GH. Tech Nova debuted as an online news platform covering technology in Ghana; and since 2017 we have been tinkering and updating our news coverage to be more in-depth, covering both Ghana and other African countries.
“As we celebrate our 5th anniversary, we want to take a small journey down memory-lane to show how we started and where we hope to go in the next couple of years,” he said.
Origins: Tech Nova 1.0
On April 1, 2017, we launched the first version of Tech Nova. We wrote about all tech-related stories from the fastest Wi Fi in Accra cafes to all the latest gadget news, including our review of the Samsung Galaxy S8. As the site grew, we started to create more narratives and coverage of the growing technology ecosystem in Ghana and put a spotlight on how the tech scene is making an impact in Ghana.
Tech Nova 2.0
In 2018, we made a couple of updates. We updated our logo to v.1 logo and introduced a bi-weekly newsletter for email subscribers. We also started to switch our focus to cover more startups and entrepreneurs in Ghana.
Tech Nova 2.1
That same year, we updated to a brand new website design that featured a grid design in the hero section for easier access to articles.
Tech Nova 3.0
In 2020, we made some new changes. We launched a simpler and more refined logo and also a brand-new cleaner website. We also started to dive deeper into the Ghana tech ecosystem by writing more on product launches by local startups, and covering more news stories in Africa.
Tech Nova 3.1
In 2021, we updated our website design (again). The design featured a new user interface and dark mode. The new design was to highlight different sections that we cover on Tech Nova including African news, entertainment and our brand new ‘Guides’ feature.
We continued to focus more on local and African startup news and what’s going on with the local tech ecosystem, as well as cover more government tech-related policy.
Numbers over the years
For 5 years, we’ve been steadily growing and increasing our readership. We don’t spend much on advertising but instead focus on social media, word of mouth and internal networks to spread the word about Tech Nova.
Overall, here’s how we’ve done numbers-wise over the last 5 years:
- Number of Articles Published Till Date: 1,400+
- Average Monthly Unique Visitors: 4K – 5K+
- Total Unique Visitors Till Date: 200K+
- Average Page Views: 6K – 7K+
- Newsletter Subscribers: 400+
What’s next: Tech Nova 4.0
We’re officially launching Tech Nova 4.0 as part of our 5th year anniversary. With Tech Nova 4.0, we’re looking at a couple of new things, including:
- New Logo
- Job Board Platform (Currently Beta Testing)
- Nova Lab (Data Projects)
- Exploring monetisation
Nova Labs
We’ve been playing around with data for a while. But we finally decided that we want to place a bit more emphasis on it. With Nova Labs, we’ll be putting data on to show the numbers on specific sections, including tech and entertainment.
To start, we’re putting out two data projects: Ghana Movie Database and Ghana Tech Ecosystem.
We recently introduced our new ‘Entertainment’ section, where we cover more entertainment items. To kick-off, we wanted to cover the Ghana movie industry by trying to catalogue past and present movies. Our second product is cataloguing the Ghana startup ecosystem – which includes funding numbers, data about founders and other details. We’ll be pushing more data projects in the future.
