The second edition of Customer Experience Scale-Up Seminar is set to take place in February this year, with the aim of equipping its participants with essential customer experience insights and skills.
The programme seeks to assist its participants bridge the customer expectation gap for market excellence. This has become necessary due to how customer experience is making a difference in the business world.
Customer Experience Consultant, Founder and Managing Director of Duncs Consult, Ms. Sarfowaa Duncan indicated that the priority of every business is being able to attract more customers; and these customers can go a long way to promote the business when good customer relationship is exhibited.
“The topmost goal of every business is to exceed its customers’ expectations in order to retain them as long-term loyalists and advocates. This is the ultimate way of increasing your business revenue. It is no secret that satisfied customers automatically become advocates of your business; they go about advertising your business through both word of mouth and online reviews.
“That is why you must invest heavily in improving your customer experience, particularly with the modern customer who is very informed and wants nothing short of a speedy, convenient and hassle-free shopping experience,” she noted.
The Hubspot 2019 survey showed customers will pay more for good customer service. It reveals that 68 percent of buyers will pay more for products and services from a company with a strong record of good customer service as compared to those with a poor customer experience strategy. This has necessitated the move to train individuals on customer experience.
The maiden edition, which was held on 23rd January 2021, saw a huge participation for both in-house and virtual participants from the financial & insurance sectors and small & medium enterprise (SME) owners.
The programme was facilitated by Ms. Sarfowaa Duncan and Lead facilitator of SESIL Entrepreneurship Coffee Session, CEO SESIL Ventures; and a Customer Service Expert, Emmanuel Awumee, enlightened participants on customer experience and also added nugget on business development.
Duncs Consult has expanded its scope and is taking the seminar a notch higher by bringing on board two of the industry’s finest: Senior Lecturer at the Department of Marketing and Entrepreneurship of the University of Ghana Business School (UGBS), Kobby Mensah, Head of Business Programming, Multimedia, Bloomberg & IVLP Fellow, DW trained; and Communications Expert C-suite, Odelia Ntiamoah Boampong, together with Ms. Duncan will facilitate this year’s edition.
The programme is scheduled for Saturday, 5th February 2022 at Erata Hotel, East Legon, and will be held under the theme ‘Bridging the Gap Between Customer Expectation and Experience’.
