Whoopro, a self-service influencer platform creating value and connecting brands and digital influencers, has received an award for offering smart digital innovation in the influencer marketing space in Ghana. The Honorary Award for Innovation of the Year was received at the recently-held Pulse Influencer Awards.
Influencer marketing has been a key strategy for brands since the boom of social media. There are over 11 million internet users in Ghana. The continuous growth in the use of the digital space by people has led companies to see the need to reach their target audience through people of influence.
Commenting on the award, Eli Daniel-Wilson, Team Lead at Whoopro said: “We are humbled to receive our first-ever award since we officially launched in 2020. It complements our quest to be disruptively innovative in bringing to market the very much needed structure in how influencer marketing is done.
We have built a smart solution to ensure both brands and influencers are getting the best value out of their engagement. Whoopro’s unique selling proposition is that it is simple, automated, cost-efficient and self-serving,” added Mr. Daniel-Wilson.
Developed by Global Media Alliance, Whoopro is Ghana’s first digital product providing cutting-edge seamless solutions to address challenges faced by brands and influencers during digital marketing campaigns, using a software application.
Whoopro offers three key solutions – Helping brands to find the right influencers; Allow influencers to know their worth and earn more; and provide real-time tracking, reporting and analytics for both brands and influencers.
