Ghana International Bank (GHIB), a UK-headquartered pan-African bank, announces today that it has partnered with Engagement Banking technology provider Backbase. The partnership will underpin the bank’s digital transformation, accelerate innovation and, by allowing GHIB to create tailor-made solutions, provide an enhanced, seamless experience for the bank’s customers.
With modern, cloud-native architecture that can support banks of any size, Backbase will act as the core strategic partner for GHIB’s digital transformation. The partnership will see GHIB adopt Backbase’s Engagement Banking platform to orchestrate customer engagement across the bank’s full range of channels.
Via the platform, GHIB is set to leverage Backbase’s Digital Banking capabilities to provide highly personalised banking experiences and frictionless self-service for its customers, as well as its Digital Sales capabilities, which will modernise the entire experience of both new and existing customers.
GHIB’s adoption of Backbase’s Digital Banking and Digital Sales capabilities, which will allow GHIB to grow its corporate client base, with a focus on payments, transactions, and employee empowerment and support, will be closely followed by a second transformation phase, which will include extending the Backbase-enabled enhanced offering to GHIB’s retail customers. Bring Global is the trusted implementation partner that will deliver the Backbase capabilities as part of the digital transformation of GHIB.
By leveraging Backbase’s engagement platform and out-of-the-box accelerators across multiple business lines, GHIB’s innovation initiatives will also be supported, decreasing the bank’s time to go to market with new digital solutions.
Anas Bourani, Chief Technology Officer at Ghana International Bank, comments: “Now more than ever, banks need to respond to exaggerated customer expectations. Today’s environment emphasises how important it is to offer convenience and choice to adapt to changing behaviour. Our digital journey, that we have set about with Backbase, has placed our customers at the centre of our digital investment, with Next-Gen technology being the critical driver in transforming our bank. Backbase’s flexibility, customer-centric user experience and impressive commitment to ongoing product development made them the natural partner for our digital investment, and the culture fit between our two companies is unmatched.”
Frank Uittenbogaard, Regional Vice President, Europe at Backbase, adds: “With a genuine commitment to provide a best-in-class user experience and drive growth based on its market knowledge and client relationships, GHIB’s people-driven approach aligns with the very fundamentals upon which Backbase is built. We are excited to be supporting GHIB as its strategic partner on its digital transformation journey.”
About Ghana International Bank
Ghana International Bank (GHIB) is an international bank established in the City of London with representative offices in Accra and Nairobi. GHIB was first established as a branch of Ghana Commercial Bank in 1959 with a unique mandate to finance international trade and serve as an intermediary for the flow of funds to and from Ghana. GHIB delivers banking services and provides a bridge to the banking institutions of Ghana with a focus on four key areas:
- Correspondent and Corporate Banking
- Treasury
- Transactional Banking Services
- International Trade Finance
We want to be the partner of choice for Africans and institutions doing business with Africa.
We are a dynamic pan-African bank supporting a dynamic continent. Through our market knowledge and strong relationships, we work to foster trade, promote companies’ business growth, deliver cost-effective services to individuals and drive sustained economic development.
By working together, we aim to create a brighter future for everyone: our customers, staff, shareholders and the communities we serve.
About Backbase
Backbase is on a mission to transform the broken banking system, so financial institutions don’t just interact—they engage—with the people they serve.
That’s made possible with the Backbase Engagement Banking Platform—powering all lines of business on a single platform, including Retail, SME & Corporate and Wealth Management. From digital sales to everyday banking, the platform’s entire design focuses on a seamless and captivating experience for both customers and employees.
Industry analysts Forrester, Ovum and Celent continuously recognize Backbase’s front-runner position, and over 120 large financials around the world are powered by the Backbase Engagement Banking Platform—including AIB, Barclays, Banamex, Bank of the Philippine Islands, BNP Paribas, Bremer Bank, Islands, Citibank, Citizens Bank, CheBanca!, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, Metrobank, Navy Federal Credit Union, PostFinance, RBC, Société Générale, TPBank, Vantage Bank Texas, Westpac, WSECU and Wildfire CU.
Source: www.thebftonline.com
