PZ Cussons, as part of the Global Handwashing Day celebrations, has donated handwashing stations and Carex and Camel products worth GH¢50,000 to some orphanages across the country.
The products donated included hand sanitisers, antibacterial soap and hand wash. Global Handwashing Day is a global advocacy day dedicated to increasing awareness on the importance of hand hygiene, aimed at establishing a long-lasting change in human behaviour.
Celebrated under the theme ‘Hand Hygiene for All’, the receiving orphanages are Save the Young Mission, New life, Shelter for Abused Children, Osu Children’s Home and Teshie Orphanage in Accra and Tema, as well as Kumasi Children’s Home, SOS Asokore Mampong in Kumasi; Eye of the Lord in Nsawam; and Nyohami Orphanage and Nazareth Home of God’s Children in the Northern Region.
Hafsa Arthur, Marketing Manager for PZ Cussons noted: “The message here is that hand hygiene is not optional, neither is it a privilege but a life-saving act of self-preservation. Carex is the global number-one hand hygiene brand and gives us the responsibility to reach out to as many people and educate them on the importance of hand washing”.
She noted that now, more than ever, it is important to wash hands regularly as much as possible because it is a life-saving option. “Even when there was no COVID-19, it was important to remember and teach ourselves the need for proper handwashing. We cannot say it enough.”
PZ Cussons also launched the new look of their Carex hand sanitisers, including a new variant to cater for people with sensitive skin. The new sanitisers were sampled at selected Melcom shops across Ghana, and were also made available for sale at various toll-booths in Ghana for on-the-go protection.
Explaining further as to how the Day has been celebrated over the years, Ms. Arthur said PZ Cussons Ghana – through the Carex brand – has carried out various social-good activities to mark Global Handwashing Day.
“These activities are usually focused around teaching children in basic schools how to properly wash their hands with soap under running water. This year, due to the coronavirus pandemic, there was a need to mark the celebration a bit differently – by reiterating the ‘Hand Hygiene for All’ global initiative in a special way,” she said.