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Farminista Africa: a social enterprise making farming easy and lucrative for women

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There are those who dread the idea of going into farming. For some, it will never be part of their career options in life. For others, they fear they can never make enough money from it to take care of their needs and their families’. But one lady has gone beyond that boundary. She quit a lucrative job with a multinational company and started Farminista Africa – a social enterprise aimed at helping women in agriculture. Today, she shares her story with the B&FT’s Inspiring Startups about how it all began and the impact she made with her enterprise. Read on.

Debbie Ajei-Godson is the founder and CEO of Farminista Africa. She is a product of St. Mary Senior High School in Accra; and a graduate from the Ashesi University with a degree in Computer Science. From there, she went to the African Leadership University in Rwanda for her MBA.

After her education, she got employment with an IT consulting firm. Later she worked with Barclays Bank. Then, she took a little break from work to nurse her firstborn. Following that, she moved into the corporate world again, but this time, with Vodafone where she worked for more than five years in several departments. Even though her position was an enviable one, Debbie, surprisingly, didn’t have satisfaction with her work. So, she resigned eventually.

Her entrepreneurial journey

Debbie picked her entrepreneurial interest from her grandmothers. She grew up with both two grandmothers who were traders in agriculture products. When she was in Ashesi University, she sold clothes to her colleagues in school. During summer vacations when her colleagues were travelling abroad with the intention of going on a holiday, she would buy African fabrics and clothes and sell them when she went on vacations. On returning, she would again buy clothes from there and sell it to her colleagues.

Like her grandmothers, she also used to go to Niger to bring onions to sell on the Ghanaian market. She also went into rice farming and currently owns a rice processing facility in the Greater Accra Region. It is through this that she realised women in agriculture face challenges that their male counterparts don’t face. That was when she formed a social enterprise called Farminista Africa to address the three key challenges she identified with women in agriculture.

The main one, she says, is access to and control of arable land. She realised that most women didn’t own their personal farmlands and that posed severe challenges to them. So, Debbie and her team went to the chiefs in a town in the Oti Region, talked to them and informed them about their business idea; educated them on the advantages it will have on their local economy when the women are given arable lands to work on. Then, chiefs bought into their idea and gave them about 10,000 acres of land. So what the Farminista Africa does is that it either rents or sells lands to these female smallholder farmers.

The other challenge she saw was with inputs. Farminista Africa offers farm inputs to these women on credit so they are able to work with them and pay at flexible payment schedules. They do this by forming a partnership with input dealers who supply them with the inputs.

Then, the third problem Debbie sought to address was access to market. Currently, Farminista Africa has initiated processes to sign on to the Commodities Exchange platform to provide a ready market for these female smallholder farmers.

Currently, 95 women are benefitting from the Farminista initiative and she hopes to impact the lives of 2000 women. These women who are currently on the programme are now able to send their children to school and provide for their basic needs; something they couldn’t do initially.

Vision

Debbie says in the near future, Farminista Africa wants to explore a concept known as micro industrialization where it will have smaller processing units near farm areas that will help add value to the farm produce of these women farmers. Her big vision is to raise 250 successful women agribusiness entrepreneurs in the next five years.

Challenges

One major challenge Debbie has faced is with funding. She has had to rely on her personal savings and monies from other stakeholders to run the business. There is still an unwillingness on the part of financial institutions to increase financing to the sector.

Another challenge comes from the fact that she is a woman who has ventured into a male-dominated sector. The agricultural ecosystem in the country, she said, is not very favourable for women. In fact, most people initially do not take her seriously when she proposes an idea to them.

“I remember walking to a financial institution and the person I spoke to asked if there was any man in my team, or I was doing this on behalf of my husband.”

How important is the economic empowerment of women?

For Debbie, if the country will develop faster, it is important to also look at the women human resource of the country as that have more impact on society. So, she advocates that deliberate policies must be implemented to empower women economically.

How GCIC has helped

The Ghana Climate Innovation Centre (GCIC), she says, has been very helpful to her. The GCIC has provided her with the needed technical expertise which has helped her business institute measures that will promote sustainable growth. With the support of the GCIC, her company has learned to adopt best climate-smart practices in growing food.

Also, the GCIC has also promised to provide her with some funds to buy some farm machinery and equipment that will help eliminate post-harvest losses.

How education has helped her

Debbie says her knowledge in computer science has made her technologically inclined. And that has helped her to implement technological systems in her business operations. For example, she set up an e-commerce platform to crowdfund and raised money online when the business started.

She also has developed a website for the company where they are able to sell some of their products there. In future, she wants 90 percent of her deals to be done online. So her education, especially in IT, she says, has helped her employ technology in the things she does.

How the government can support women entrepreneurs

For Debbie, to support women entrepreneurs, there ought to be deliberate efforts tailored to their needs. It shouldn’t be a support that cuts across the board for everyone. There ought to be a deliberate policy for women in agriculture.

Advice

“I will like to encourage our leaders to give entrepreneurship a serious look. Entrepreneurship provides another leadership platform for us to solve the continent’s problems. And I will encourage the youth to also look at entrepreneurship. But before you go into it, ask yourself whether you are a problem-solver, a risk-taker, assertive, and business-savvy.”

Contact: 055 959 5450/050 600 0611

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