The 14th Gong Gong awards by the Advertising Association of Ghana (AAG) has been held in Accra, on the theme: ‘Advertising beyond COVID-19: Reintegrating agencies, brands and consumers.’
The awards, the flagship industry event of the AAG, saw Insel Communications emerged the big winner on the night with five Gold and seven Silver awards. It was followed by Innova DDB Ghana with four Gold and seven Silver awards.
Interactive Digital, DDP Outdoor Limited, Innova DDB Ghana and Insel Communications were also recipients of Platinum awards.
Nine advertising agencies were also recognised for their ingenuity in creating insightful adverts in 2019 in the print, radio, television, digital, social and outdoor media categories.
Individuals, including the host of the Citi Breakfast Show, Bernard Avle, and the Founder of Primetime Limited, organisers of the National Science and Maths Quiz (NSMQ), Dr. Kwaku Mensa-Bonsu, were given special awards for their contribution to the advertising industry.
Other special recognition awards were given to the Ghanaian Times, Citi FM and Stanbic Bank and Graphic Communication Group Limited.
President of the AAG, Torgbor Mensah, said advertising thrived on creativity, hence the need for agencies to be creative in the delivery of their craft.
“We make money out of creativity. Advertising is about creating marketable images to sell to our clients. We need to be witty and clever in creating works that will sell the products of our people. We need to use our heads in creating good advertising products. Creativity is all about ideas. If you have good sense and good ideas that your client likes, you make your money,” Mr. Mensah added.