Leading instant noodle producer and owner of the brand ‘Indomie’, ‘De United Food Industries (GH) Ltd.’ (DUFIL) has acquired the noodles division of Blow Chem Industries Ltd., producer of Yum-mie noodles brand. This acquisition comes a year after DUFIL set up its ultra-modern factory in Spintex, Accra.
Indomie has been a dominant noodle brand in Ghana since it was introduced about a decade and a half ago. This latest move will consolidate DUFIL Ghana’s leadership on the noodles market. The purchase of Yumi-mie noodles included both the assets and the brand, management of DUFIL has disclosed.
General Manager of DUFIL Ghana, Mr. Mahesh Shah, said the deal is part of the company’s expansion drive and commitment to remain in Ghana for the long haul. He said DUFIL will continue to serve the Ghanaian market faithfully, and invest a lot more to provide best quality products at most-affordable prices.
DUFIL Ghana has been a major contributor to the economy since it introduced Indomie to the Ghanaian market in 2006. Its new ultra-modern factory has created direct and indirect employment for about 60,000 people in Ghana, company officials said during the commissioning.
The company sources its raw materials locally and has become a major source of income and wealth-creation opportunity for many, especially women.
Parent company DUFIL Prima Foods Plc, based in Nigeria, is one of the leading noodles and pasta producers in the West African sub-region.