The Chartered Institute of Marketing Ghana (CIMG) has officially launched its professional marketing qualification programme, in accordance with requirements of the Chartered Institute of Marketing, Ghana Act, 2020 (Act 1021).
The qualification programme will among other things provide training, conduct examinations and award Professional Marketing Certificates to individuals who enrolled onto the programme, in accordance with international best practices.
As mandated by the act, the programme commences in July this year and will aim to improve the skills and competencies of marketing practitioners and professionals in Ghana.
National President of CIMG, Dr. Daniel Kesser Tee, in his address at the launch reiterated that launching the professional qualification is an indication of CIMG’s commitment to ensure that it succeeds in training marketers with the requisite know-how to solve local problems, together with its partner academic institutions.
Furthermore, he stressed that what gladdens his heart with introduction of the programme is that students now have the opportunity, with little resources, to complete Bachelor’s, Master’s and Professional qualifications in about four to five years – assuming one starts from the very beginning which requires the equivalent of an SSSCE/WASSCE, right here in Ghana, without having to travel abroad or pay fees in foreign currency.
“The good side about this is that you no longer require foreign currency to get professional marketing education. Additionally, there are very flexible and customer-friendly entry requirements for everyone – with subject-level and pathway-level exemptions at any level of entry, depending mainly on ones’ previous educational background. This is showing our commitment to promoting Ghana’s development through the localisation of professional marketing training,” he said.
Chief Director of the Ministry of Education (MoE), Benjamin Gyesi, representing the Minister for Education, Dr. Yaw Osei Adutwum, congratulated CIMG for reaching such a significant height; especially the current leadership, as it took about 20 years to get their bill passed into an act.
He noted that his ministry is very elated that similar bills of other professional bodies have been passed under this current administration, to ensure that all professional bodies are adequately empowered legally to develop policies and guidelines that regulate the conduct of members in their professional practice.
He emphasised that President Akufo-Addo envisages a situation wherein all professional bodies, especially those who until now were heavily dependent on foreign programmes for professional training, to be able to wean themselves off them with local alternatives.
“This way, we will achieve a business ecosystem wherein all professions are truly trained locally, and thereby take off the persistent pressure on the local currency.
“The MoE is reliably informed about the CIMG Governing Council’s effort to integrate professional marketing courses with academic programmes by using the various existing infrastructure in the country’s many institutions of higher learning, which will make it possible for students in these institutions to obtain dual qualifications simultaneously while in school. This is unique, for which reason MoE and government will encourage its stakeholders to ensure its success, considering the numerous benefits to the country,” he emphasised.