#OutstandingBrands2021: Equity Health Insurance leads the way in private health insurance

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Elton Fredrick Afari, CEO, Equity Health Insurance

The health insurance sector in Ghana over the years has seen exponential growth. At the height of that is a desire to bring quality and affordable healthcare support to persons who sign on and subscribe to these organisations.

Enter Equity Health Insurance

Years ago, the dream was birthed courtesy the visionary thinking of CEO, Elton Fredrick Afari. Afari had spent considerable years working in the sector and helping one of its key players to record successive growth, and knew exactly what customers wanted.

And so, when the opportunity came to start Equity Health Insurance, he saw a window that places the customer right in the middle of the mix, where they get to decide and benefit from quality healthcare that is guaranteed.

Work started in earnest and today, Equity is on its way to building an impressive portfolio of corporations and individuals who find its value proposition a game changer. Operating under the trade name Equity Health Insurance (EHI), it is gradually becoming an agency of preference in the private health insurance ecosystem.

Duly registered as a Private Health Insurance Organisation, Equity has set out on a journey to become a trusted and well-known brand in the administration of Healthcare in Ghana while continuously improving healthcare access through excellent patient-centric services, in a cost-effective and timely manner.

Built on credentials that are able to stand the test of time, Equity’s entry into the healthcare provider space in Ghana is buoyed by a strategic partnership with clients to deliver a value-added scheme.

Afari speaks proudly about Equity’s unique credentials: “We are building to a point where what we deliver is equitably spread across the ecosystem so all stakeholders can benefit. Equity is here for the ordinary Ghanaian. As an indigenous company, our ultimate resolve is to provide world-class and top-of-the-edge customer service to our clientele while ensuring that quality healthcare is accessible and affordable to and for all Ghanaians.”

With six key pillars of Respect, Integrity, Speed, Empathy, Innovation and Teamwork, Equity offers product options that are tailor-made for all categories of businesses (big and small corporations) and all levels of employees including individual and family packages.

Equity works with accredited Health Service Providers (HSPs) which spans the entire country, who understand the language of comprehensive healthcare solutions.

To this end, it has held several broad sector consultations, workshops as well paid working visits to the HSPs to foster inclusion and rein them in on a vision that guarantees absolute returns and delivers the bottom line.

At one of such meetings in Accra, Afari called for closer collaboration between EHI and the HSPs. “As co-dreamers on this journey of ours, we ask that you work with us to deliver the unrivalled healthcare provision we so seek to achieve. We therefore seek your collaboration.

Equity has come about as a result of feedback from industry stakeholders like you good selves and the companies you represent. Years ago, when we decided to embark on this journey, we came asking you what works for all stakeholders. Your feedback has today ensured that we have a product line-up that is already the talk of town.

We don’t intend to dilute this at all. We are going to work with you and the customers to continuously review and appraise what we offer so that at all times, the customer wins. When the customer wins, we also win. Our undying promise at Equity is to continuously improve healthcare access through excellent patient-centric services, in a cost-effective and timely manner.”

Our entry into the healthcare provider space in Ghana is buoyed by a strategic partnership with all of you present here to deliver a value-added scheme.”

Equity Health Insurance provides four key premium-based health insurance products: Equity Shea, Equity Oak, Equity Mahogany and Equity Rosewood.

All four products have been designed to offer comprehensive medical care to members, which include but not limited to hospital consultations, surgeries, dental care, maternity, prescribed drugs and optical care. Clients enjoy competitive packages that cover 99% medical conditions including in-patient and out-patient services.

To promote our customer centric mantra, we have a 24-hour operational health line that puts clients in touch with us. Additionally, we provide each insured company with an Account Manager who serves as a liaison with Health Service Providers.

Started in 2017 as Equity TPA Limited, Equity Health Insurance is a limited liability company which operates for the benefit of its members as a Private Health Administrator. The company is indigenously owned. It received regulatory approval in 2020. The ultimate goal of the organisation is to provide world-class and top-of-the-edge customer service to its clientele while ensuring that quality healthcare is accessible and affordable for all Ghanaians.

Equity Health Insurance……… Here for you.

Contact us for all your health insurance needs:

Equity Health Insurance LTD

GE-047-0892 old Ashongman Ablajei

P.O. Box MD 501 Madina

+233 (0) 508 668 11

+233 (0) 508668116

+233(0) 501515122

Office Line +233 (0) 302 555 5738/ 302 556 038

Social media handles

Twitter: @equityhealthy

Facebook: @equityhealthinsurance

Linkdin: equityhealthinsurance

 

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