GhanaWeb, Ghana’s biggest news platform and Tonaton.com, Ghana’s biggest online marketplace have signed an exclusive cooperative partnership agreement to lead and improve Ghana’s online marketplace with engaging content.
This partnership follows nearly two years of commercial cooperation between both companies resulting in a positive synergy that strengthened the customer experience journey of their visitors who want to buy and sell while reading interesting content.
GhanaWeb and Tonaton.com agreed to integrate their content and offering respectively to allow their visitors to orient themselves in specific categories of interest on GhanaWeb to eventually buy and sell items or apply for jobs simultaneously on Tonaton.com.
Popular classifieds such as electronics, property, vehicles and jobs have been exclusively featured on GhanaWeb and powered by Tonaton.com for better customer experience. Both advertisers and sellers will enjoy the benefit of developing attractive promotional packages including the direct sale of products on the Tonaton.com platform which has the ability to support any brand with online sales and subsequent return on investment.
“We are excited to partner with GhanaWeb as it will extend the opportunity to buy and sell conveniently to even bigger audiences. The mission of Tonaton.com is to build and lead online marketplaces, creating sustainable value for the community and this partnership is another step towards impacting more people positively,” said Zubair Riaz, Managing Director of Tonaton.com.
GhanaWeb has a big member community that will form part of the upcoming GhanaWeb Club. As a GhanaWeb Club member, one will, among others, get access to many attractive and exclusive deals that will be offered by sellers on the Tonaton.com platform.
“We are very glad about the partnership with Tonaton.com as we are developing some interesting content to enhance customer journeys and experience on our platform. We are enhancing advertising propositions to brand owners and we will communicate about any new developments soon,” said Ismail Akwei, Editor-in-Chief of GhanaWeb.
GhanaWeb is Ghana’s first vertical portal, content curation and syndication website relaunched in 1999 to offer news, background information, classifieds, radio stations, a member community and social network for Ghanaians and the Diaspora.
Tonaton.com is the largest marketplace in Ghana that connects buyers and sellers in the easiest and most efficient way. On Tonaton.com, you can buy and sell almost everything. The best deals are often done with people who live in your own city or on your own street, so it’s easy to buy and sell locally. All you have to do is select your region and search for what you need.