Global Media Alliance, a leading marketing and communication organisation which houses the secretariat for the Ghana Beverage Awards (GBA) has announced the date for the 5th edition of the acclaimed awards event.
The date for the event was announced after voting was closed for the ultimate ‘Product of the Year’ category in March. Nominations were opened in January and February to invite beverage companies to nominate their brands and products for awards.
Speaking after the announcement, Chief Director for Global Media Alliance, Emma Wenani said: “This year, the awards will be organised virtually on April 24. The event will also be streamed live on eTV Ghana, Citi TV and on all GBA social media platforms.”
She went on to speak about the growth of the awards over the last five years. “Over the years, GBA has seen growth starting with the number of categories and entrants and continues to promise more excitement to its patrons.
Last year, for instance, saw the institution of a beverage industry tour to enable the GBA Board to familiarize with the work and practices of the nominated companies. This year however, our judges had online meetings with all beverage companies that had been nominated for the same familiarization process.”
Under the theme “Inspiring Excellence in Ghana’s Beverage Industry”, the awards scheme seeks to promote both local and foreign beverages as well as the growth of small-scale beverage enterprises in Ghana.
Ms. Wenani expressed her appreciation to all stakeholders who have in diverse ways contributed to the successes of the award scheme and encouraged Ghanaians to contribute to national development through the patronage of locally manufactured goods including local beverages.
“I would like to sincerely thank all our industry players for their participation and support for Ghana Beverage Awards so far. By virtue of your support, GBA remains the reference point for identifying beverage companies who are in touch with their markets and contributing significantly to the Ghanaian economy,” she said.
The immediate past edition of GBA saw Club Beer emerge as winner of the ultimate award, Product of the Year with Manufacturer of the Year Award going to the Twellium Industrial Company Limited, among others.
Ghana Beverages Awards is organised in partnership with Perception Management International, Food Research Institute (FRI) under CSIR, Ghana Tourism Authority (GTA), Consumer Protection Agency (CPA) and the Food and Beverage Association of Ghana (FABAG). On the media front, the award scheme is partnered by Citi FM, Citi TV, Happy FM, YFM, eTV Ghana, Business Zone Online and Business and Financial Times.