Vodafone dedicates September to SMEs’ growth

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Photo: Tawa Bolarin, Director of Enterprise Business Unit (EBU) at Vodafone Ghana. Credit: Vodafone Ghana

Vodafone Ghana has reinforced its commitment to helping Small & Medium Scale Enterprises (SMEs) become more resilient and continue to experience growth during this pandemic by dedicating the month of September to SMEs.

The telco, as part of this year’s celebration, has outlined a host of initiatives purposely aimed at helping SMEs transition from surviving to thriving businesses during this pandemic. These include free digital advertising opportunities, free website presence for six months, free use of Vodafone’s Bulk SMS platform for promotional campaigns, twelve months free insurance cover as well as other unique products.

Additionally, Vodafone has once again partnered with the Makola Foundation to train market traders and business owners on digital skills. This forms part of its drive to accelerate SMEs’ adoption of digital solution.

The virtual capacity-building programme will also educate participants on how digital solutions such as Vodafone’s Red Trader, Mobility Solutions, and Vodafone Cash enhance productivity. Together with MicroEnsure and the United Nations Capital Development Fund, we will also provide FREE insurance cover for over 200 SMEs.

Commenting on the initiative, Tawa Bolarin, Director of Enterprise Business Unit (EBU) at Vodafone Ghana said: “Technology is transforming the global economy and our pre-occupation as the enterprise unit of Vodafone Ghana, is to help businesses succeed in this digital world. With our expertise in connectivity and emerging technologies, we continue to enable SMEs progress and thrive during this pandemic.

SMEs are the bedrock of every nation and deserve the best of innovative solutions to grow and connect better with their customers. We believe that empowering them will improve their productivity and agility, which will ultimately contribute to Ghana’s economic development. This is why I am particularly excited about the many initiatives we have put in place this month to develop, transform and create digital SMEs.”

Vodafone since the pandemic has developed unique products including ‘Your Business Online’ to boost SMEs’ growth. The leading enterprise communications provider also introduced the Vodafone Business Runway platform, a new webinar series aimed at empowering SMEs with the requisite skills, insights and opportunities that will enable them manage and build thriving businesses.

The telco’s leadership in the SME space reaches its peak every year in September. Throughout the month, Vodafone engages SMEs across the country through various initiatives, to empower, celebrate and reward them. This campaign is part of its commitment to transforming SMEs in the country and maximizing their digital potential.

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