The Business Strategy Analyst  with Jules Nartey-Tokoli: From the streets of Europe to the future of Africa (1)

Every organisation has got issues that need urgent attention before they escalate int crises. No organisation and in fact no PR practitioner would ever want to deal with issues not to talk about crises.

The world is changing, but can people afford to live in it?

Imagine you run a food business in Accra. You take most of your orders on WhatsApp Business. Customers send you a message, you confirm what they want, they pay a deposit by MoMo, and you deliver.

Having been raised in the fishing community of Dzelukope, where the rhythms of daily life are closely intertwined with the sea, the recent incident involving the seven fishermen who went missing and were subsequently found in Benin after days adrift resonated with me on a deeply personal level.

An instant loan can settle today’s bill while creating tomorrow’s financial crisis. When speed conceals charges, intrusive data collection or abusive recovery, digital convenience becomes costly.

Somewhere in your organisation there is a document that lists climate as a risk. It was probably written in the last two years.

Ghana’s labour market presents an enigma that has become distressingly familiar to anyone who follows the country’s economic fortunes.

In Part I of this series, we stood in a cocoa buying centre and watched a worker weigh beans on a calibrated scale. Each bag was labelled, timed and checked against a benchmark. The lesson was simple: if the scale is wrong, every report built on it is wrong too. Measurement science is what makes numbers trustworthy.