The Business & Financial Times
Personal Branding with Bernard Kelvin Clive: If you lose WhatsApp tomorrow, can your business still trade?
Features

Personal Branding with Bernard Kelvin Clive: If you lose WhatsApp tomorrow, can your business still trade?

Published 18 minutes ago5 min read

Imagine you run a food business in Accra. You take most of your orders on WhatsApp Business. Customers send you a message, you confirm what they want, they pay a deposit by MoMo, and you deliver.

Published by Francis Buetey
0 views

Comment guidelines

Please keep comments respectful. Use plain English for our global readership and avoid using phrasing that could be misinterpreted as offensive. By commenting, you agree to abide by our community guidelines and these terms and conditions. We encourage you to report inappropriate comments.

All Comments0

No comments yet. Be the first to share your thoughts.

Related Coverage: Features

Risk management in offshore artisanal canoe fishing expeditions
Features

Risk management in offshore artisanal canoe fishing expeditions

Having been raised in the fishing community of Dzelukope, where the rhythms of daily life are closely intertwined with the sea, the recent incident involving the seven fishermen who went missing and were subsequently found in Benin after days adrift resonated with me on a deeply personal level.

The digital debt trap
Features

The digital debt trap

An instant loan can settle today’s bill while creating tomorrow’s financial crisis. When speed conceals charges, intrusive data collection or abusive recovery, digital convenience becomes costly.

Measurement precedes prediction ( II)
Features

Measurement precedes prediction ( II)

In Part I of this series, we stood in a cocoa buying centre and watched a worker weigh beans on a calibrated scale. Each bag was labelled, timed and checked against a benchmark. The lesson was simple: if the scale is wrong, every report built on it is wrong too. Measurement science is what makes numbers trustworthy.