The Business of Being Human with Selassie Tettey: Why stories sell more than statistics

The perennial debate about whether four years is enough for a President to transform Ghana often misses a critical point. Effective governance begins long before inauguration day.

GoldBod’s financial performance has come under intense scrutiny in recent weeks, with the Minority Leader in Parliament, Alexander Afenyo-Markin, repeatedly raising concerns about an alleged GH¢22 billion loss associated with the institution.

Introduction Most people spend a lifetime trying to become wealthy. Few spend enough time preparing their wealth to survive them.

Every organisation has got issues that need urgent attention before they escalate int crises. No organisation and in fact no PR practitioner would ever want to deal with issues not to talk about crises.

The world is changing, but can people afford to live in it?

Imagine you run a food business in Accra. You take most of your orders on WhatsApp Business. Customers send you a message, you confirm what they want, they pay a deposit by MoMo, and you deliver.

Having been raised in the fishing community of Dzelukope, where the rhythms of daily life are closely intertwined with the sea, the recent incident involving the seven fishermen who went missing and were subsequently found in Benin after days adrift resonated with me on a deeply personal level.

An instant loan can settle today’s bill while creating tomorrow’s financial crisis. When speed conceals charges, intrusive data collection or abusive recovery, digital convenience becomes costly.