Who owns a nation brand?
Features

Who owns a nation brand?

Jibril SALIFU, Chartered Marketer and Doctoral Researcher in nation branding [email protected]
Published August 6, 20268 min read

Who owns a nation’s reputation? It sounds like a simple question, yet I have rarely seen it asked in discussions about nation branding. Governments spend millions promoting their countries, while citizens, businesses and artists shape how the world experiences them. But when we talk about ownership, we often stop thinking too soon.

Published by Christabel Danso
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Jibril SALIFU

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